Job Description
SITE Hospitality is a progressive hospitality player on the Gold Coast operating 3 amazing Venues. SITE Hospitality is headed by an experienced team of industry professionals who lead the day-to-day operations of our current brands, Kost in Broadbeach, CRAFTY'S Sports Bar on the Northern Gold Coast and our prestige venue Kirra Beach House.
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We are currently seeking a Marketing & Social Media Manager to join our team to oversee the Group. The Marketing & Social Media Manager will be responsible for developing and executing marketing strategies across the portfolio of Venues, with a strong focus on social media, digital marketing, content creation, events, activations and customer engagement.
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This is an exciting opportunity for the right candidate looking for a new challenge and who has the experience, creativity and commercial understanding to take our venues to the next level with our marketing program.
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Marketing & Social Media Manager | Gold Coast
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Results drivenMarketing & Social Media Managerwith hands-on experience acrossdigital marketing, social media, Meta Ads and content strategy, with a strong understanding of the Gold Coast market.
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You will combinecreative thinking with commercial strategyto build campaigns that do more than generate likes — they drivebrand awareness, engagement, bookings, visitation and revenue. Experienced in developing and executing end-to-end marketing campaigns, managing social channels, creating high-performing content and using data to continuously optimise results.
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Core Expertise
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Social Media Management– Instagram, Facebook & TikTok strategy, content calendars, Reels, Stories and community engagement
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Digital Marketing– integrated campaigns across paid, organic, email, search and website channels
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Content Creation– photography, video, Reels, social-first content and creative campaign concepts, either created by you or content creators
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Marketing Strategy– campaign planning, marketing calendars,



brand positioning and 12-month strategy development
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Performance & Analytics– GA4, campaign reporting, conversion tracking, audience insights and ROI optimisation
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Google Ads & SEO– paid search, website optimisation and organic search strategy
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EDM & Database Marketing– targeted communications, customer offers, promotions and retention campaigns
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Meta Ads Manager & Paid Social– campaign strategy, audience targeting, retargeting, budgets, creative testing and performance optimisation experience preferable
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Events & Activations– campaign development, partnerships, influencer collaborations and event promotion
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Brand Management– maintaining consistent brand identity while adapting marketing to different audiences and venue experiences
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What I Bring to SITE Hospitality
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I understand that hospitality marketing is ultimately aboutgetting people through the door. My approach is hands-on, at key events taking content, commercially focused and audience-led — combining compelling content and robust brand storytelling with targeted digital advertising and measurable performance.
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I'm particularly suited to a multi-venue environment where each brand needs its own personality, audience and marketing strategy, while still contributing to the broader commercial goals of the business.
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Preferred Skills and Experience
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Social Media and marketing management experience for a minimum of 3 years
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Experience managing marketing across multiple brands, venues or businesses
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Hospitality, entertainment, events, retail or lifestyle marketing experience highly desirable
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Proven experience managing Meta Ads Manager and paid social media campaigns
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Strong understanding and practical experience across digital marketing
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Experience with Google Ads and digital advertising platforms
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Experience with Google Analytics / GA4 and using data to measure campaign performance
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Understanding and practical experience with Search Engine Optimisation (SEO)
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Website management and optimisation experience
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Experience with EDM and customer database marketing
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Experience developing and managing marketing strategies and campaigns from concept through to execution
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Experience managing marketing budgets and reporting on campaign performance and ROIExperience creating and managing social media content across Instagram, Facebook and TikTok
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Strong content creation skills including photography, video, Reels and Stories
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Experience briefing photographers, videographers, designers, printers and advertising suppliers
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Eye for detail – both creative and written copy
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With a strong understanding ofGold Coast audiences, social-first marketing and Meta advertising, I bring the creativity to make brands stand out and the analytical mindset to understand what is actually driving results.
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Further Details
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Whilst this is primarily a Monday to Friday office role, occasional evening and weekend work may be required from time to time for events, content shoots, activations and key venue campaigns.
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What We Offer
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Remuneration package of $95,000-$115,000 + Superannuation will be offered to the successful applicant based on skills and experience
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Opportunity to take ownership of the marketing function across a growing Gold Coast hospitality group
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Supportive and professional culture in a rewarding role
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Meals and discounts across the groups
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Opportunity to work across multiple established and growing hospitality brands
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#J-*****-Ljbffr

📌 Marketing & Social Media Manager (Gold Coast)
🏢 SITE Hospitality
📍 Gold Coast