Job Description
About the Role
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The D2C Digital Growth Manager holds full commercial accountability for website, P&L; ownership across revenue, margin and growth, combined with hands‐on execution across digital marketing, SEO, CRO and platform performance.
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This role provides direct ownership of the channel's growth strategy and the ability to execute it, including areas - SEO and CRO/web operations and offline growth opportunities as well.
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Key responsibilities
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Hold full P&L; accountability for D2C channel and website - revenue, margin, cost, and forecasting
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Own the D2C growth strategy across core categories
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Own SEO strategy and execution
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Own CRO and web operations
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Direct hands‐on ownership of digital marketing execution: paid, organic, and CRM/email
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Own customer mix strategy - existing vs. new customer acquisition and retention as a core commercial KPI
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Partner with Product and Finance on commercial planning.
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Make commercial trade‐off calls - discounting, content and development prioritisation, in-quarter budget allocation - based on performance data
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Lead and develop the D2C team
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Own D2C reporting, with direct accountability for delivering against commercial targets.
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About you
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You are a commercially astute,



data‐driven D2C Marketing leader with a passion for driving growth and managing a complex digital P&L.; You possess exceptional communication and stakeholder management skills across all business levels.
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5-8 years in D2C/eCommerce with demonstrated P&L; ownership - not campaign management alone
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Proven track record scaling a direct-to-consumer channel commercially, with clear revenue and margin outcomes
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Significant experience with paid digital acquisition strategies and conversion rate optimisation
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Advanced proficiency in analytical and reporting tools (e.g. Excel, Tableau, Adobe Analytics, Google Analytics)
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Strong SEO and CRO/platform trading background - comfortable owning both from a standing start
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Effective leader and collaborator, with experience managing and coaching teams
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Data-driven - builds and interprets own reporting rather than waiting on it
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What's on offer?
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Opportunity to join an industry leading global brand and drive continued growth through multiple channels
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An attractive salary and team leadership opportunity
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A supportive team and a great work/life balance
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On-site parking.
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Additional information
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Global Industry Leading Manufacturer and Supplier of Consumer Goods
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Ownership and full accountability of D2C channels | eCommerce websites
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Chance to drive growth and lead a team | Drive strategy & execution
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#J-*****-Ljbffr

📌 Digital Growth Manager (New South Wales)
🏢 Sharp & Carter
📍 New South Wales