Job Description
CAMILLA is searching for a CRM Specialist to join our incredible Ecommerce tribe!
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After 20 years in the fashion game, CAMILLA has grown to be a lifestyle brand that includes womenswear, menswear, childrenswear, swim, homewares and accessories!
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As our CRM Specialist, you will be responsible for building campaigns and workflows and develop multichannel campaigns from end to end to drive conversion, reduce churn, increase frequency and AOV.
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With technical experience in customer journey mapping, audience segmentation, and automation, you are confident to manage the channels effectively, and ensuring industry best practice standards are met.
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On any given day, our CRM Specialist will...
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Lead the day-to-day planning, execution, and optimisation of CRM strategies across the organisation with a view to retaining existing customers, increasing brand loyalty, and expanding the company brand.
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Own the end-to-end production, build, testing, scheduling and deployment of CRM campaigns across email, SMS, push and emerging channels, ensuring campaigns are delivered accurately and on time.
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Manage the quality assurance processes for email marketing, SMS, push, and in-app messaging by ensuring the copy, images, and links are functional and effective.
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Development and execution of testing strategies to guarantee the most efficient approach for the organisation and its customers.
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Making sure the customer database is correctly segmented for targeted marketing activities.
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Continuously optimise customer lifecycle journeys through data-driven insights, testing and personalisation to drive acquisition, engagement, retention and conversion.
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Assist with the CRM journey for our loyalty members,



ensuring it is suitably tailored to the local market and on brand.
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Evaluate the performance of activity, build and analyse relevant reports, provide funnel conversion improvement ideas and actionable next steps from the results.
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Manage key CRM platforms and vendor relationships, ensuring tools are leveraged effectively to maximise campaign performance and customer engagement.
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Collaborate with other departments to ensure all journeys are adapted for relevancy (if appropriate) for each of our markets, supporting on global customer journeys.
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Support the execution of global CRM campaigns while tailoring customer journeys and communications to meet the needs of local markets.
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Be the 'voice of the customer', always asking yourself "What do I want the customer to Think, Feel and Do?" as a result of every communication.
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Keeping on top of the latest industry trends and competitor analysis to ensure you are generating fresh ideas for new campaigns.
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Our perfect current Tribe Member possess the below:
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Meticulous attention to detail, able to deliver in a fast-paced environment and prioritise conflicting priorities.
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The ability to meet tight deadlines and outstanding time management skills.
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3+ years' hands-on experience using CRM and campaign management platforms such as Salesforce Marketing Cloud, Emarsys, Klaviyo or similar,



with demonstrated experience building, deploying and optimising automated customer journeys.
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Collaborative and passionate with excellent communication and influencing acumen.
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Top quality analytical skills. A big part of your job involves gathering and analysing data to help you understand your customer base and coming up with suggestions for improving the existing strategy.
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Solid CRM or customer experience, with an online or retail background.
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The ability to demonstrate excellent planning skills and communicate with a number of audiences across multiple channels.
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Working experience in Fashion / Retail Industry preferred.
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In return, CAMILLA offers some pretty amazing perks...
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Competitive remuneration and benefits package
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A Health and Wellbeing offering including yoga, boxing and meditation
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Stunning Head Office located in Alexandria, Sydney
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Flexible work practices
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End of Month Drinks and Quarterly Angel Awards with epic prizes
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Pet friendly office
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Paid Parental Leave
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Discounts and Uniform Allowances that will have you head to toe in CAMILLA
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With love xx
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At CAMILLA, you are seen for your heart, soul, talent, abilities, quirks, authenticity, drive, and individuality.
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When welcoming a new member into our Tribe, we encourage applications from people of all ages, nationalities, abilities and cultures - including Aboriginal and Torres Strait Islander peoples, the LGBTQI+ community and people living with disability.
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We will adjust our recruitment process to support accessibility needs
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Equality will know no boundaries within our walls and wherever we go.
#J-*****-Ljbffr

📌 Camilla Crm Specialist (New South Wales)
🏢 Camilla
📍 New South Wales