Job Description
Sydney | Full-time | Hybrid – 2–3 days in our Sydney, Leichhardt office
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What you will love about this role:
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At 3P Learning, our award-winning products – Mathletics, Reading Eggs, Mathseeds and Writing Legends – reach millions of students and families across the globe. Behind every page a parent lands on, every digital asset, every trial they start, and every subscription they commit to, is our team of designers and builders.
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As our Digital Designer (B2C), you'll sit within the Brand & Creative Studio, reporting to the Digital Design Team Lead. Your canvas is the web: the marketing pages, landing pages, email journeys and product-adjacent experiences that bring families to Reading Eggs and the wider B2C portfolio. You'll design in Figma, build in Contentful, and write clean HTML and CSS - turning campaign briefs and lifecycle plans into responsive, accessible, converting digital experiences.
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This isn't a one-off-pages role. You'll be contributing to and drawing from a shared component library and design system, working closely with regional marketing, lifecycle, growth and product teams to ensure parents everywhere get a coherent experience across our B2C Portfolio.
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Based in Sydney, we work hybrid with a minimum of two days in the office each week.
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What you will do:
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Design and build scalable, responsive marketing pages, landing pages and digital assets across the B2C portfolio, with Reading Eggs as the primary focus - producing wireframes, prototypes and UI concepts in Figma to test design intent before build.
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Build and publish pages in Contentful using approved components and templates, maintaining existing pages for accuracy, performance and relevance.
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Build front-end work in clean HTML and CSS where templates and components don't cover the need, contributing new components back to the library.
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Design for Parent Experience product work across the parent UI, onboarding, dashboard and bookstore, working with stakeholders and developers from concept through to completion.
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Review,



refine and finish AI-assisted ideations and developer-produced front-end files so they ship on-brand, accessible and consistent with the product UI.
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Contribute to the design, documentation and upkeep of the B2C component library, templates and shared design patterns - actively reusing or adapting existing components rather than building from scratch.
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Apply WCAG 2.1 AA accessibility standards across all design and build work; optimise for performance, SEO fundamentals and cross-browser and cross-device compatibility.
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Design against B2C funnel priorities of registration, trial activation and early retention; design and support A/B and multivariate tests; and use analytics and heat maps to identify friction points and iterate based on evidence.
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Leverage AI workflows to deliver at pace across templated and componentised work, bringing genuine curiosity to emerging tools and techniques within brand and quality guardrails.
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What you'll bring:
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3+ years' experience designing and building responsive websites, landing pages and digital marketing assets, ideally in a consumer or subscription environment.
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Relevant qualification in Digital Design, Web Design or a related discipline, or equivalent demonstrated experience, with strong hands‐on HTML5 and CSS3 skills (JavaScript or React advantageous); Figma and Adobe Creative Cloud; Google Analytics 4 and Tag Manager; Heat Mapping and A/B testing tools (PostHog exposure advantageous); Jira, Confluence and SharePoint.
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Experience contributing to a design system or component library, and building pages in a CMS; headless CMS experience (Contentful or similar) is a strong advantage.
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A portfolio demonstrating both design quality and shipped, working web experiences; education, subscription or ecommerce experience is advantageous.
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A strong eye for layout, typography, hierarchy and detail - producing work that is on-brand, contemporary and appropriate to a family audience.
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A conversion mindset: you understand the customer journey, design against measurable outcomes, and are willing to let data override personal preference.
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Experience applying WCAG accessibility standards in production work, and using A/B testing and analytics to inform design decisions.
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Comfortable working in components and patterns rather than one-off pages, with the ability to document decisions so others can apply them consistently.
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Confident questioning the rationale behind incoming briefs, proposing alternatives and raising concerns early and constructively.
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AI fluency: you leverage AI workflows confidently for pace and quality, and are genuinely curious about emerging tools, testing and adopting new workflows while protecting brand and quality standards.
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Why you'll love working at 3P Learning:
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At 3P Learning, you'll be part of a agile ASX-listed company with global reach, but still your ideas will be heard, your contributions will be visible, and your impact real.
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You'll design and build the digital experiences that bring families to Reading Eggs - our largest B2C product - across several regions, and help shape a refreshed design system within a multi-disciplinary creative studio.
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You'll also enjoy 3 extra 'purpose days' of paid leave each year to dedicate to what matters most to you - whether that's volunteering, personal projects, or simply recharging. 3P-ers also enjoy complimentary access to all our learning products.
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You'll make a meaningful difference to the educational technology industry, helping deliver world-class digital experiences that families love, in a dedicated, collaborative and supportive environment where everyone shares a common mission.
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📌 Digital Designer (New South Wales)
🏢 3P Learning
📍 New South Wales