Job Description
Lifecycle Marketing Manager - 12-Month Fixed-Term Contract
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APAC | Global Technology Leader | $160,000 - $180,000 + Super
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Salt has partnered with a globally recognised technology leader to recruit a Lifecycle Marketing Manager into a high-performing APAC marketing team.
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This is a rare opportunity to shape customer engagement strategies across some of the world's most widely used creative products, driving acquisition, product adoption, engagement and retention across the customer lifecycle. Working within a regional team spanning Sydney, Singapore and India, you'll partner with global and APAC stakeholders to deliver scalable lifecycle programs that create meaningful customer experiences and measurable business outcomes.
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This is a strategic yet hands-on role, ideal for someone who enjoys owning programs end-to-end, influencing stakeholders, and using automation, experimentation and AI to continuously improve performance.
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What You'll Be Doing
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Lifecycle Strategy & Campaign Management
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Develop and execute lifecycle marketing strategies across acquisition, engagement and retention.
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Own the planning, orchestration and optimisation of lifecycle campaigns across email, in-product and other owned channels.
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Partner with regional and global stakeholders to localise initiatives and drive customer and commercial outcomes across APAC.
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Build programs that increase feature discovery, product adoption and long-term customer value.
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Identify lifecycle opportunities and develop scalable initiatives that improve customer engagement and retention.
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Design and optimise customer journeys through segmentation, targeting, personalisation and experimentation.
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Partner with global teams to scale best-practice lifecycle programs across the region.
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Analyse campaign performance, customer behaviour and engagement trends to drive continuous improvement.
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Champion lifecycle marketing best practices, AI adoption and automation opportunities that improve efficiency and effectiveness.
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About You
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8-10 years' experience in Lifecycle Marketing, CRM, Email Marketing or Customer Marketing.
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Proven experience building lifecycle programs across acquisition, engagement and retention in a B2C environment.
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Strong understanding of customer journey orchestration, segmentation and marketing automation.
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Experience working with enterprise marketing platforms and lifecycle technologies.
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Data-driven with the ability to translate insights into actionable marketing strategies.
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Excellent stakeholder management skills, with experience working across global and matrixed organisations.
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Strong project management capability and experience managing multiple initiatives simultaneously.
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Comfortable balancing strategic thinking with hands-on execution.
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Why Apply?
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Join a globally recognised technology brand known for innovation and creativity.
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Influence customer engagement strategy across multiple APAC markets.
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Work with regional and global teams in a highly collaborative environment.
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Prospect to leverage AI and automation to shape the future of lifecycle marketing.
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Hybrid working model with Sydney CBD offices (typically two days per week).
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Potential for a 12-month extension, or conversion to permanent, or other opportunities may present.
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Up to $180,000 + Super.
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📌 Lifecycle Marketing Manager Apac - Global Tech (New South Wales)
🏢 Salt
📍 New South Wales