Job Description
Senior B2B Outbound Appointment Setter / Sales Development Representative
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Hybrid | Campbellfield | Monday–Friday, 9:00am–5:00pm | Uncapped Commission
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We're looking for an experienced B2B Outbound Appointment Setter / Sales Development Representative who knows how to pick up the phone, start conversations with business owners and decision-makers, qualify opportunities properly, and consistently move prospects into the next stage of the sales process.
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This is not an entry-level telemarketing role.
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You'll need a minimum of 3 years' proven experience in outbound appointment setting, B2B cold calling or sales development, and you need to be comfortable working in a high-activity environment where performance, quality and accountability matter.
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You'll work across several B2B campaigns, including our agency and selected client campaigns, generating qualified sales opportunities for Business Development Managers and closers.
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There is no consumer selling. Every campaign is B2B.
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What You'll Be Doing
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Your day will be centred around proactive outbound activity.
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You'll be:
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Making approximately ******* outbound dials per day, depending on conversation volumes
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Cold calling businesses from targeted lists we provide
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Contacting previous enquiries and older leads
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Speaking predominantly with business owners, CEOs and key decision-makers
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Identifying the right person within an organisation and opening a commercial conversation
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Qualifying prospects against campaign-specific criteria
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Setting qualified appointments for our BDMs, sales consultants and closers
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Nurturing prospects who aren't ready to book immediately
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Following up leads consistently rather than allowing opportunities to disappear
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Managing your pipeline and activity inside GoHighLevel
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Keeping CRM notes, outcomes, follow-up tasks and prospect information accurate and up to date
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Working across different businesses, industries, offers and target markets
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Learning recent campaigns quickly and adjusting your approach depending on who you're calling
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Taking part in regular coaching, call reviews and sales development
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This Role Is About More Than Booking Meetings
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We aren't looking for someone who simply fills a calendar.
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A good appointment needs to be properly qualified.
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You'll be expected to understand why the prospect is taking the meeting, what their potential need or opportunity is,



who the decision-maker is and whether there is a genuine reason for one of our BDMs or closers to spend time with them.
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Sometimes that means booking an appointment on the first conversation.
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Sometimes it means nurturing someone through several calls and follow-ups before they're ready.
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You need to be comfortable owning that process.
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Who We're Looking For
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You will need:
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Minimum 3 years' experience in outbound appointment setting, B2B cold calling, SDR, BDR or a similar outbound sales role
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Demonstrated experience speaking with business owners and senior decision-makers
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Confidence making high volumes of outbound calls every day
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Strong questioning and qualification skills
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The ability to quickly build rapport over the phone
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Persistence without sounding scripted or aggressive
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Excellent follow-up habits
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Strong CRM discipline
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The ability to manage multiple campaigns and pipelines simultaneously
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A competitive mindset and a genuine desire to perform
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High personal standards
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Strong accountability
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The ability to accept coaching and implement feedback
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The motivation to keep performing even when you're dealing with rejection
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Excellent verbal communication skills
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A professional telephone manner
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The ability to work independently while still being part of a sales team
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Experience using GoHighLevel will be highly regarded.
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You'll Enjoy This Role If...
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You genuinely like outbound sales.
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You don't need someone standing over you telling you to make your next call.
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You're comfortable with targets, activity levels and being accountable for your numbers.
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You like the challenge of getting through to a business owner who wasn't expecting your call and turning that conversation into a legitimate sales opportunity.
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You understand that rejection is part of outbound sales and you're capable of moving straight onto the next opportunity.
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You also understand the difference between activity for the sake of activity and productive activity that generates pipeline.
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Multiple Campaigns. One Outbound Team.
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Unlike a traditional SDR role where you may call the same type of prospect about the same product every day,



you'll have the opportunity to work across several B2B campaigns.
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That includes generating opportunities for BlackBull, LaunchHub and businesses we provide outbound lead-generation services for.
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Target markets, offers and decision-makers can change from campaign to campaign.
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That means you need to be adaptable, commercially aware and capable of learning quickly.
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For the right salesperson, it also keeps the role interesting.
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Career Progression
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This doesn't need to be the end destination in your sales career.
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We want people who want to grow.
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A successful outbound setter can progress into opportunities including:
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Business Development
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BDM roles
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Phone-based closing roles
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Broader sales responsibilities
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Senior positions within our sales operation
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If you prove that you can consistently generate quality opportunities, take coaching and perform at a high level, there is significant room to grow with us.
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What We Offer
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Uncapped commissions
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Monday to Friday working hours
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9:00am–5:00pm
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No weekends
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Hybrid working arrangement
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A combination of office and work-from-home days
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Leads and prospecting lists provided
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Multiple B2B campaigns to work across
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Sales coaching and development
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Clear opportunities to progress into BDM and closing positions
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A performance-focused environment where strong results are recognised
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Location & Working Arrangement
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This is a hybrid position based from our Campbellfield office.
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You'll have the ability to work some days from home, however this is not a fully remote position. Regular days working with the team in the office are an important part of the role.
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Before You Apply
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Please understand what this position involves.
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This is an outbound role.
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You will be making ******* calls on a typical day.
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Some prospects will be warm.
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Some will be old enquiries.
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Many will be completely cold and will not be expecting your call.
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We're looking for somebody who sees that as an opportunity rather than something they need to tolerate.
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If you have proven B2B outbound experience, know how to create opportunities from a list, take pride in properly qualifying appointments and want the opportunity to progress into a larger sales role, we'd like to hear from you.
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Minimum 3 years' relevant outbound sales or appointment-setting experience is required.
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📌 SeniorB Outbound Appointment Setter / Sales Development Representative (South Australia)
🏢 Adrax Group
📍 South Australia