Job Description
Booktopia is on the hunt for a Social Media & Marketing Specialist to join our Marketing team and help bring Australia's favourite online bookseller to life across social, digital and real-world experiences.
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This is a hands-on role for a creative, commercially minded marketer who loves creating content, keeping up with what's trending and turning ideas into campaigns that get people talking.
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You'll work across social media, content creation, campaigns, website content, paid media, events and brand activity, so no two days will look the same!
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What You'll Be Doing
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Manage and grow Booktopia's social media channels across Instagram, TikTok, Facebook, YouTube and LinkedIn.
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Create, shoot, edit and publish engaging social content, including Reels, TikToks, Stories and static content.
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Plan and maintain the social media content calendar, including giveaways, pre-orders and key promotional activity.
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Stay ahead of social trends and turn them into creative content that drives engagement and audience growth.
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Create on-brand digital assets using Canva and CapCut for organic and paid social.
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Support seasonal campaigns, promotions, product launches and wider marketing activity from idea to execution.
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Collaborate with influencers, creators and UGC partners to develop engaging content and campaigns.
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Support website and digital marketing activity, including banners, landing pages and promotional content.
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Track social and campaign performance, prepare monthly reporting and use insights to improve results.
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Help build and maintain a consistent Booktopia brand across social, digital, events and wider marketing activity.
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What You Bring to the Team
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2+ years' experience in social media, digital marketing, content creation or a similar role, ideally within retail, eCommerce or a consumer-facing brand.
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Hands-on experience managing Instagram, TikTok, Facebook, YouTube and LinkedIn, from content creation and publishing through to community management and reporting.
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Strong Canva skills and an eye for creating engaging, on-brand social and digital content.
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Confident using CapCut or similar to create short-form video, Reels and TikTok content.
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Strong copywriting skills, with the ability to create captions, headlines and promotional content that gets people to stop and engage.
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A robust understanding of social media trends, platforms, algorithms and what drives engagement and shareability.
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Excellent content planning and organisational skills, with the ability to manage a content calendar and multiple campaigns at once.
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Experience working with influencers, creators or UGC is highly desirable.
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What's In It For You?
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A team that loves what they do — collaborative, creative and always up for a good brainstorm.
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Generous staff discounts — because books, tech and everything in between are better at a good price.
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Free on-site parking — one less thing to worry about.
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Great pay and conditions — because good work deserves to be recognised.
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Qualified growth — we'll support you to build your skills, learn new tools and take the next step in your career.
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The digiDirect Group is an equal opportunity employer. We value and celebrate diversity and are committed to creating an inclusive workplace for all employees.
#J-*****-Ljbffr

📌 Social Media & Marketing Specialist (Sydney)
🏢 Booktopia
📍 Sydney