Job Description
Job Description Summary
Senior Director, Sparkling Flavors - Australia
Reports to: Marketing Lead - Australia
Location: Sydney, Australia
Job Summary
ASEAN & South Pacific (ASP) Operating Unit (OU) Marketing is undergoing a step‐change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data‐and tech‐enabled precision marketing.
The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI.
All roles operate within a tightly integrated OU–Market model, where the OU elevates and enables strategic growth + OU‐wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.
Focus, Scope, & Impact
This people manager role will act as the Sparkling Flavors Category Lead for Australia, focus primarily on developing brand growth, creative and innovation strategy and plans to drive sustainable business growth
Global Brands
Provides input on high‐level category agenda and global brand strategy (positioning, occasions‐channels, VIS, passion points, creative, innovation), based on local consumer insights
Recommends 3‐year country projects and 2‐year IMX campaigns to Australia Marketing Lead
For local IMX campaigns and Innovation projects: Develops and aligns briefs, oversees the creation and pre‐testing and approves the final project bundle




Defines brand calendar at market level, allocating OU‐controlled DME to activity types
Local and Regional Brands
Develops brand strategy (positioning, occasions‐channels, VIS, passion points, creative, innovation), leveraging local consumer insights to connect consumers to KO brands in unique, differentiated and competitively advantageous ways
Recommends 3‐year innovation projects and 2‐year IMX campaigns to Australia Marketing Lead
IMX campaigns and Innovation projects: Develops and aligns briefs, oversees the creation and pre‐testing and approves the final project bundle
Defines brand calendar at market level, allocating DME to creation & activity types
Supports the development of channels and in‐store execution plans, supporting bottling partners and customers
Financial improvement (NSR, OI, margins): recommends LRP and ABP growth targets, and continuously improving metrics (e.g. weekly+ drinkers, shopper basket incidence and brand equity) via performance management, learning, and course‐correction
Experience & Critical Requirements
Significant marketing and leadership experience (10 years+), including insight & analytics, brand/portfolio strategies, innovation,



complex marketing programs management and P&L; ownership
Worked in/with all relevant marketing disciplines: innovation, creative strategy, connections, design, category/brand positioning & growth strategy
Led scaled, complex, cross‐functional and cross‐geographical teams and projects
Led and developed teams directly
Advanced business and Commercial acumen
Behaviors: Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset
Communication focus
Solid analytical and problem‐solving skills; influential skills with senior executives
Ability to build and leverage relationships with key business partners (internally and externally), comfortable in working with senior leaders
Ability to work in networked teams with full collaboration, especially in highly volatile and ambiguous contexts
Ability to navigate complex challenges & linkages and articulate into plans to drive results
Ability to inspire through the power of our marketing and brands
Skills
Branding
Category Management
Channels Strategy
Commercialization Strategies
Customer Insights
Demand Generation
Digital Advertising
Key Performance Indicators (KPI)
Marketing Strategies
Market Segmentation
Microsoft Office
Qualitative Research
Quantitative Research
Social Media
Strategy Development
Location(s)
Australia
City/Cities
North Sydney
Travel Required
00% - 25%
Relocation Provided
Yes
Job Posting End Date
June 30, ****
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📌 Senior Director, Sparkling Flavors - Australia (New South Wales)
🏢 0101 Coca-Cola North America
📍 New South Wales