Job Description
Ambassador Programme Regional Lead APAC - Contract (12 months)
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Remitly's Ambassador Programme is one of the most exciting growth initiatives underway in our global business. As the breadth of execution ramps up, spanning platform procurement, cross-functional integration, and parallel testing across global markets, we need dedicated regional leads to drive the programme's growth within local and nuanced markets, without diluting programme quality.
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Purpose
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Own the growth, health, and commercial performance of the ambassador community across APAC. You are the operational owner of the ambassador program in-market — responsible for recruiting and retaining a high-quality ambassador base, driving new customer acquisition through them, and ensuring those customers convert into active, long-term Remitly senders.
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What You'll Need
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5+ years of experience running community, affiliate, referral, or field marketing programs with
performance/commission
-based objectives.
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Proven experience building and scaling new programs from the ground up — comfortable operating with ambiguity and a limited playbook, since this is a net-new capability for the business rather than an established channel.
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Strong problem-solving skills — significant for navigating the operational challenges that come with scaling an ambassador programs.
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Analytical fluency — comfortable owning NCA, active rate, and CAC metrics and explaining performance drivers.
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Key Responsibilities
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Recruit, onboard, and train new brand ambassadors, ensuring they understand brand messaging, product knowledge, and communication guidelines.
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Manage & grow the community
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Manage ongoing relationships with ambassadors; support them with training, tools,



and local market knowledge to optimise performance and drive high-quality NCAs.
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Keep ambassadors active and motivated through relationship-building, retention content, and removing operational blockers. This is a hands‐on role, that will require ongoing attendance at community events, ambassador meet‐ups, and activations to build relationships in person and provide on‐the‐ground support if and when needed.
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Launch, recruit & expand the program
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Identify new ways of growing ambassador networks; develop and execute expansion strategy with an entrepreneurial mindset.
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Recruit ambassadors directly, while also partnering with marketing on recruitment strategies to drive candidates to the platform to onboard and join the program.
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Launch the program in new markets, taking a hands‐on, entrepreneurial approach where needed.
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Manage in‐country logistics (swag fulfillment, event support, local vendor relationships).
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Voice of the region
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Act as the local voice of the program, providing feedback to improve strategy and execution.
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Partner closely with the global program leads to report and tell the overall story on program performance
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Partner across the business
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Partner with Legal/Compliance on contracts and payment requirements as the program scales into new markets.
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Align with in‐market Business/Country Managers so the program supports local growth priorities and stays within budget/CAC guardrails.
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Coordinate with the regional Marketing team (brand, performance, community, agencies) to plug the ambassador program into the broader local marketing plan.
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Partner with the global Program Manager to adapt the global playbook to local needs, and flag market‐specific risks or opportunities back into the global strategy.
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📌 Ambassador Programme Regional Lead Apac - Contract (12 Months) (New South Wales)
🏢 Remitly
📍 New South Wales