Job Description
A leading Australian manufacturer with a strong national dealer network is seeking a commercially minded Dealer Liaison Manager to support, develop and strengthen dealer partnerships across Australia.
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Reporting directly to the executive leadership team, this role serves as the key link between head office and the national dealer network.
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About the Role
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As Dealer Liaison Manager, you will oversee day-to-day engagement with a national dealer network, conducting site visits, monitoring performance, supporting sales and marketing initiatives and ensuring dealers have the tools, training and product knowledge required to represent the brand successfully.
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Key Responsibilities
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Manage and support a national dealer network, ensuring adherence to company standards, policies and brand expectations.
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Conduct regular dealer visits to assess sales performance, operational effectiveness, stock levels and brand compliance.
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Develop solid relationships with dealer principals, sales teams and key stakeholders across the network.
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Deliver product, sales, customer service and technical training to improve dealer capability and customer outcomes.
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Prepare regular reports for senior leadership outlining dealer performance, challenges and opportunities.
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Coordinate dealer involvement in trade shows,



exhibitions and promotional activities alongside internal stakeholders.
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About You
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You may come from a dealer, franchise, distribution, channel partner, automotive, equipment, machinery or other related wholesale or trade-based environment.
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To be successful, you will bring:
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Proven experience in dealer, franchise, distribution, channel, territory or network management.
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Strong relationship building, communication, negotiation and stakeholder management skills.
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A commercial mindset with the ability to analyse sales data, inventory performance and market trends.
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Excellent organisational and time-management skills.
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The ability and willingness to travel extensively throughout Australia.
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Why Join?
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This is an opportunity to take on a high profile national role with direct exposure to executive leadership and genuine influence over dealer network performance.
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You will play a key role in strengthening dealer capability, driving commercial outcomes, contributing valuable market insights, and supporting the continued growth of a respected Australian brand.
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If you enjoy travel, relationship management, sales performance, network development and working closely with independent business partners, this position offers an excellent opportunity to make a meaningful impact.
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📌 Dealer Liaison Manager (Melbourne)
🏢 Lawson Delaney
📍 Melbourne