Job Description
CRM & Salesforce Marketing Cloud Specialist
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Harrier National is a leading provider of customer retention and engagement solutions to automotive dealerships across Australia.
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Through a combination of CRM technology, marketing automation, customer communications, and ongoing retention initiatives, we help dealerships strengthen customer relationships, increase loyalty, and improve long-term revenue opportunities.
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As our business continues to grow, we are seeking an organized and detail-oriented CRM & Salesforce Marketing Cloud Coordinator to join our team.
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About the Role
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This role plays an important part in the onboarding and implementation of customers within Salesforce Sales Cloud and Salesforce Marketing Cloud.
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Working closely with internal stakeholders, you will be responsible for configuring customer accounts, retention products, branding, digital assets, marketing communications, customer journeys, and CRM data structures.
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The role combines marketing automation, customer onboarding, digital asset management, campaign support, and process improvement, making it ideal for someone who enjoys both technical and creative work.
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Key Responsibilities
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Customer Setup & Platform Administration
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Participate in the onboarding and implementation of new customers across Salesforce Sales Cloud and Salesforce Marketing Cloud.
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Set up customer branding, email templates, digital assets, Data Extensions, Contact Builder structures, and campaign settings.
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Assist with the deployment of customer retention initiatives, including customer communication journeys, service plans, roadside assistance programs, and other engagement solutions.
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Upload, organize, and maintain customer assets and related marketing content.
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Monitor and maintain customer journeys, ensuring communications are operating correctly and delivering the intended customer experience.
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Perform testing and quality assurance of customer communications, journeys, and automated campaigns prior to deployment.
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Collaborate with internal teams to ensure customer onboarding requirements are completed accurately and efficiently.
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Salesforce Marketing Cloud
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Create, maintain, and test campaigns within Salesforce Marketing Cloud Email Studio.
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Create and maintain recipient Data Extensions and Contact Builder data structures.
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Develop and update marketing communications using AMPscript and HTML where required.
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Execute ad hoc campaigns and provide campaign tracking and reporting.
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Support the deployment and ongoing management of automated customer journeys.
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Investigate and troubleshoot campaign, data, or customer communication issues.
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Digital Assets & Content
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Create, edit, and maintain digital assets used within customer communications and onboarding activities.
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Apply customer branding and ensure all content aligns with brand guidelines.
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Edit logos, images, and marketing collateral where required.
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Prepare digital content for email, web, and PDF distribution.
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Manage and organize assets within digital asset management systems.
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Process Improvement & Automation
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Identify opportunities to improve onboarding, customer communications, and operational processes through automation and AI-assisted technologies.
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Support the ongoing optimisation of automated workflows, customer journeys, and business processes across CRM and marketing platforms.
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Assist in the adoption, testing, and implementation of emerging technologies that improve efficiency, accuracy, and customer experience.
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Skills & Experience
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Experience working with Salesforce Sales Cloud and Salesforce Marketing Cloud.
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Experience creating and maintaining email campaigns within Salesforce Marketing Cloud Email Studio.
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Working knowledge of Data Extensions, Contact Builder, and Customer Journeys.
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Experience using HTML and AMPscript within Salesforce Marketing Cloud.
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Strong attention to detail and commitment to data accuracy.
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Excellent organisational and time management skills.
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Strong problem-solving and communication skills.
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Ability to effectively manage multiple tasks and priorities.
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Proficient in Microsoft Excel, Word, and PowerPoint.
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Demonstrated ability to learn new systems and adopt technology to improve efficiency and customer outcomes.
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Experience using automation platforms, workflow tools,



or business process automation technologies.
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Experience using AI-assisted tools such as Microsoft Copilot, ChatGPT, Salesforce Einstein, Power Automate, or similar solutions.
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Understanding of how automation and AI can be applied to customer onboarding, CRM administration, marketing automation, and operational processes.
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Exposure to Adobe Creative Suite, particularly Photoshop, Illustrator, Acrobat DC and InDesign.
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Experience creating or editing marketing assets and customer communications.
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Understanding of digital asset management platforms such as WoodWing Assets.
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Experience working within CRM administration, customer onboarding, or marketing automation environments.
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Experience working with automotive dealerships, franchise networks, or multi‐location businesses.
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About You
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You are highly organised, detail-oriented, and take pride in delivering accurate, high-quality work. You enjoy working with technology and understand the importance of getting customer setup, communications, and data right the first time.
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You are comfortable working across multiple systems, enjoy solving problems, and have a strong focus on customer outcomes. You are proactive, adaptable, and willing to learn current technologies and processes.
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You embrace innovation and actively look for opportunities to improve efficiency through automation, AI-assisted tools, and smarter ways of working. You are curious, tech-savvy, and excited by the role technology can play in delivering better business and customer outcomes.
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Why Join Us?
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Work with some of Australia's leading automotive dealership groups.
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Be part of an innovative business focused on customer retention and digital engagement.
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Develop your Salesforce Sales Cloud and Marketing Cloud expertise.
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Gain exposure to automation, AI technologies, and emerging digital solutions.
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Enjoy a diverse role that combines CRM administration, marketing automation, onboarding, and digital content management.
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Join a collaborative and supportive team committed to continuous improvement and innovation.
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If you have experience with Salesforce Sales Cloud and Marketing Cloud and are passionate about customer onboarding, marketing technology, automation, and delivering exceptional customer experiences, we'd love to hear from you.
#J-*****-Ljbffr

📌 Crm & Salesforce Marketing Cloud Specialist (New South Wales)
🏢 Harrier National
📍 New South Wales