Job Description
We're looking for a Sales & Marketing Manager who is equally comfortable coaching a team, analysing market opportunities and building strong customer relationships.
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You'll inherit a high-performing sales team, established retailer relationships and a respected brand. The opportunity is to strengthen the marketing function, enhance digital capability and unlock growth opportunities while helping shape the future of the Guardsman brand.
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About Us:
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Guardsman Australia, with over 100 years of expertise, is a trusted name in furniture care. We provide high-quality products and services that protect and care for all kinds of furniture and bedding, working with well-known brands like Harvey Norman, Freedom, and OzDesign.
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About the Role:
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Reporting to the Managing Director, this is a broad leadership role with responsibility for sales, marketing, key account management and strategic growth across Australia, New Zealand and selected international markets.
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Some of your key responsibilities will include:
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Lead Marketing & Brand Growth
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Lead the development and execution of the marketing strategy.
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Drive improvements across digital marketing, social media, website content and brand positioning.
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Help modernise how Guardsman engages with customers and retailers.
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Analyse marketing performance and identify opportunities to improve return on investment.
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Drive Commercial Growth
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Lead sales planning and execution across Australia, New Zealand and selected international markets.
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Analyse reporting, sales performance and regional opportunities to identify quick wins and long-term growth opportunities.
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Monitor market trends, competitor activity and emerging opportunities.
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Support business development, product development and market expansion initiatives.
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Build Strong Customer Relationships
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Develop and maintain trusted relationships with key retail partners.
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Spend time in market, understanding customer needs and identifying opportunities firsthand.
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Conduct regular business reviews and strategic planning sessions with major accounts.
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Work collaboratively with customers on growth initiatives and promotional opportunities.
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Lead and Develop the Team
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Coach, mentor and support a team of sales and marketing professionals.
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Create clear expectations and accountability while providing the autonomy for people to succeed.
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Foster a collaborative, commercially focused and customer-centric culture.
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About You
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You are a commercially minded leader who enjoys building relationships, developing people and identifying opportunities for improvement. You bring a blend of sales, marketing and leadership experience, with a particular strength in modern marketing and customer engagement.
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You'll bring:
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Experience in a Sales & Marketing leadership role.
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Strong marketing capability, particularly across digital channels, social media and brand development.
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Experience leading and developing high-performing teams.
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Excellent relationship management and stakeholder engagement skills.
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Strong commercial, analytical and reporting capability.
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The ability to balance strategic thinking with a hands-on approach.
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Experience working with retailers, distributors or national accounts.
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Highly regarded:
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Experience within the furniture, bedding, retail services, consumer products, finance or insurance sectors.
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Export or international market experience.
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Why Join Us?
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Senior leadership role with significant autonomy and influence.
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Bonus chance of up to 20% of base salary
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Professional development opportunities.
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Employee Assistance Program.
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Opportunity to work within a global organisation.
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Free undercover parking at our Norwest head office
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A down-to-earth culture
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📌 Sales And Marketing Manager (New South Wales)
🏢 Seed HR
📍 New South Wales