Adelaide, SA | Full-Time | $110,000–$120,000
Please read this before applying: This is NOT a Social Media Manager role, and it is NOT simply an acting/presenter role.
We are looking for an exceptionally creative direct-response advertising mind who also loves being in front of the camera.
Your job is to come up with advertising ideas, angles, hooks and scripts — and then be the person who brings many of those ideas to life on camera.
You won't be sitting around waiting for us to hand you scripts to read.
We want you thinking:
"What could we film this week that would make someone considering dental implants stop scrolling and watch?"
One day you might develop and film a podcast-style conversation.
Another day you might deliver a 30-second direct-to-camera ad.
You might develop a concept involving a second actor, interview someone, create a consumer-education piece, test a controversial question, tell a patient story, or come up with an entirely new format we haven't considered.
Coming up with the ideas is a major part of the job.
What You'll Actually Do
You'll own the creative process from IDEA → SCRIPT → RECORDING → RAW FOOTAGE.
You'll:
• Research our audience and understand what makes dental implant patients take action.
• Develop recent advertising angles, concepts, hooks and formats.
• Write direct-response video ad scripts.
• Be one of the primary on-camera faces of our advertising.
• Record direct-to-camera ads.
• Create podcast/interview-style advertising.
• Record multiple hooks and variations for creative testing.
• Work with secondary actors/talent when a concept requires it.
• Help organise shoots and bring concepts to life.
• Record additional B-roll where required.
• Upload and organise footage for our editing team.




• Review advertising results to understand which concepts are winning.
• Use those learnings to develop the next generation of creative.
You do NOT need to edit the finished ads.
We already have editors.
We need someone obsessed with the idea, message, script and performance.
The Person We're Looking For
You are probably someone who:
• Constantly notices good ads.
• Understands why a great hook makes someone stop scrolling.
• Can look at one product and think of 20 completely different ways to advertise it.
• Understands that direct-response advertising is different from making "nice content."• Is naturally confident, engaging and believable on camera.
• Can write conversationally rather than sounding like an advertisement.
• Understands Meta/Facebook/Instagram advertising.
• Is interested in consumer psychology, copywriting and marketing.
• Can take feedback without becoming precious about an idea.
• Loves testing different concepts to discover what actually works.
Experience with direct-response advertising, performance creative, Meta ads, copywriting or high-ticket lead generation is highly desirable.
Experience in dental is not required.
We'll teach you the industry.
This Role Is Probably NOT For You If...
You're primarily a:




• Social Media Manager• Community Manager• Graphic Designer• Videographer looking mainly to shoot/edit• Influencer who wants brands to provide the concepts• Actor who wants finished scripts handed to them• Content creator focused primarily on organic TikTok/Instagram content
Those are all valuable skills — they're simply not what we're hiring for.
We're looking for someone who can think like an advertiser AND perform like a creator.
What Success Looks Like
We want to build a constant pipeline of fresh advertising creative.
Instead of producing one polished video and hoping it works, you'll help us continuously test:
New hooks.
New angles.
New scripts.
New formats.
New faces.
New ideas.
You'll have significant creative freedom and real advertising data showing you whether your ideas actually worked.
When something wins, we'll scale it.
When something doesn't, we'll learn from it and create the next idea.
About Us
We're a fast-growing Australian marketing company specialising in patient acquisition for dental clinics.
We invest heavily in Meta advertising and generate large volumes of patient enquiries, meaning creative isn't a side project for us.
It's one of the most important functions in our business.
This is an opportunity to become the creative force behind a significant advertising operation rather than producing content that disappears onto a social media feed.
Salary
$110,000–$120,000 + super, depending on experience and demonstrated ability.
Full-time position based in Adelaide, South Australia.
We're willing to pay well for someone exceptional.
How To Apply
Please don't send us only a standard CV
We're much more interested in your ideas, communication skills and creative instincts than how impressive your CV looks.
If you're a creative advertiser who also belongs in front of a camera, we'd love to hear from you.

📌 Direct Response Ad Creative & On-Camera Talent (Adelaide)
🏢 Dental Group
📍 Adelaide