Implementation & Activation Executive - SEM

Melbourne, Australia

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Paid Search (Implementation & Activation) Executive

A Leading WPP Media Brand, Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.

The Role The Paid Search (Implementation & Activation Executive) is an important emerging role, establishing operational excellence and responsible for supporting day-to-day work that delivers effective campaigns, ensuring best-in‑class consistent implementation, optimisation, and reporting. Working very closely with your manager, you will produce best-in‑class solutions, offer unparalleled service and deliver against targets. The role involves the development and application of specialist technical skills.

Your Primary Responsibilities:

Grow an understanding of client challenges, objectives & initiatives.

Proactively recommend tactics and opportunities that resolve client challenges and objectives.

Activate approved media plans, ensuring campaign deliverables are met consistently, across all touchpoints.

Book, load, confirm,



traffic, optimise, track and post analyse client media campaigns, applying insightful context and immaculate attention to detail throughout.

Openly communicate and collaborate with all internal key stakeholders on delivery and reporting regularly.

Contribute to excellent teamwork with a supportive and positive can‑do attitude.

Collaborate closely with your manager to identify, collate and showcase examples of great work from within the team, both internally and externally.

Be a positive face of the agency at industry events, either related to clients’ category or our media partners.

What Makes You Great:

Keen interest in our industry and excited to work with market leading partners & technologies.

Inquisitive and demonstrates desire to understand and know more.

Ability to prioritise tasks effectively, ensuring that the most important and urgent ones are identified and addressed first.

Results driven with the ability to identify and clearly articulate what’s working and why.

Problem solving mentality.

At WPP Media, we strongly encourage you to apply if you’re interested: we'd love to know how you can positively impact our team with your experience!

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At WPP Media we are committed to building a business and culture that is inclusive, and we believe that having a workforce that represents the society we live in is key to our success.

As part of this commitment, we have created this voluntary survey to include the collection and analysis of diversity data across our recruitment. The following questions do not form part of your application, are completely optional and are not shared with our hiring teams, but we would be grateful if you would complete them to help us monitor fairness and equality across our recruitment process.

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📌 Implementation & Activation Executive - SEM (Melbourne)
🏢 WPP Media
📍 Melbourne