About Us

We are a fund management company specialising in investment strategy, private equity, and asset management, dedicated to delivering exceptional investment solutions for our clients. As we continue to grow, we are seeking a creative, professional, and financially astute Brand & Marketing Designer to help us build and elevate our corporate brand identity and drive our marketing initiatives forward.

Role Overview

As our Brand & Marketing Designer, you will work closely with senior management to take full ownership of the company's visual brand identity, digital marketing, and marketing communications. This is a highly rewarding role with significant growth potential, you will have the opportunity to collaborate directly with leadership to shape and develop a professional financial brand, and grow alongside the company.

Key Responsibilities

Brand Visual Design

- Establish and maintain the company's overall visual identity system, including logo refinement, colour palette, typography guidelines, and brand style guide

- Design a wide range of branded collateral, including business cards, envelopes, letterheads, presentation templates, and investor report covers

- Ensure all external-facing communications and materials adhere to brand guidelines and consistently reflect a professional image

- Design event materials, including display stands, banners, brochures, and corporate gifts

Website Management & Optimisation

- Manage day-to-day content updates and maintenance of the company's official website

- Assist in optimising the website's user experience and visual presentation to meet the professional standards expected in the financial services industry

- Collaborate with external web developers on website redesigns and new feature development projects

- Monitor website traffic and analytics data, and provide recommendations for ongoing optimisation

Digital Marketing & Social Media

- Oversee the management of the company's LinkedIn and other social media platforms,



including developing content calendars and publishing regular professional content

- Design and produce social media content, including company updates, industry insights, and investment perspectives

- Assist in planning and executing digital advertising campaigns, including LinkedIn Ads and Google Ads

- Monitor and analyse social media and advertising performance data, and deliver regular performance reports to management

Advertising & Marketing Collateral Production

- Design a variety of digital advertising assets, including banner ads, social media advertisements, and email marketing graphics

- Plan and execute email marketing campaigns (EDM), including investor newsletters, company updates, and market commentaries

- Assist in producing company brochures, investor profiles, and professional documents such as Fund Factsheets

- Coordinate with external printers and suppliers to ensure timely delivery and quality standards are met

Copywriting & Content Creation

- Write bilingual (Chinese and English) copy for all external communications, including website content, social media posts, and advertising materials

- Assist in drafting press releases, market commentaries, and investor communications

- Ensure all written content complies with financial industry regulatory requirements and maintains a professional standard

Project Management & Administrative Support

- Manage the progress and budget of marketing projects to ensure timely and quality delivery

- Coordinate brand and design requirements across internal departments

- Maintain the company's brand asset library,



ensuring all design files are properly organised and archived

- Liaise and coordinate with external vendors, including design agencies, printers, and advertising partners.

Requirements

Education

- Bachelor's degree in Graphic Design, Visual Communication, Marketing, Communications, or a related discipline

Experience

- Minimum 3–5 years of experience in brand design or marketing

- Prior experience in financial services, professional services, or corporate brand design will be highly regarded

- Demonstrated experience independently managing brand projects from concept to delivery

Technical Skills

- Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign (essential)

- Competency in Figma or Adobe XD for layout design and prototyping

- Familiarity with Canva and other rapid design tools

- Experience with content management systems (CMS) such as WordPress or Webflow

- Working knowledge of LinkedIn, Meta, and other social media platforms for content management and paid advertising

- Basic proficiency in Google Analytics or social media analytics tools

- Proficiency in Microsoft Office Suite, particularly PowerPoint and Word for presentation template design

Personal Attributes

- A strong sense of high-end brand aesthetics with an understanding of the professional standards expected in the financial services industry

- Self-motivated and capable of working independently within a small team setting

- Meticulous attention to detail with a high standard of design quality

- Strong time management skills with the ability to manage multiple projects simultaneously and meet deadlines

- A basic understanding of the financial industry and the ability to translate complex financial concepts into clear and compelling visual content

- Excellent communication skills with the ability to collaborate effectively with senior management and cross-functional teams

📌 Brand and Marketing Designer (Sydney)
🏢 Bacena Capital
📍 Sydney