25 Aug
|
MCG Talent
|
Australia
25 Aug
MCG Talent
Australia
We’re exclusively partnering with a rapid-growing global FS/Trading firm to hire a
Head of Growth Analytics
– a pivotal senior role with direct CEO visibility and ownership of the entire marketing intelligence function. This is a rare chance to build and lead a high-performing analytics team for a team with a solid global footprint. Responsibilities: Define and execute the full marketing analytics strategy; recruit and lead a high-performing team of data scientists, analysts, and engineers. Collaborate closely with Growth, Product, Finance, and Marketing teams to inform investment and campaign decisions. Own advanced attribution modelling (multi-touch, probabilistic, marketing mix) to measure true incrementality and ROI. Leverage AI/ML for customer lifetime value prediction, churn modelling, journey optimization, anomaly detection, budget allocation, and dynamic segmentation. Implement generative AI tools to automate insight generation,
provide natural-language summaries, personalize recommendations, and enhance creative performance testing. Manage end-to-end data infrastructure (AppsFlyer, Databricks, Google Marketing Platform, BigQuery); maintain strict data quality, governance, and compliance (GDPR, CCPA, ATT). Build executive-facing Tableau dashboards, real-time automated reports, and actionable presentations. Profile Deep expertise in marketing analytics, attribution modelling (MTA/probabilistic), MMM, and applied AI/ML. Proficient with AppsFlyer, Databricks, GMP, BigQuery, SQL, Tableau (hands-on required). Strong knowledge of data privacy, compliance, and governance frameworks. Exceptional ability to translate complex technical findings into transparent business recommendations.
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📌 Head Of Growth Analytics Port Phillip City (Australia)
🏢 MCG Talent
📍 Australia