24 Aug
|
Homart Pharmaceuticals
|
Sydney
24 Aug
Homart Pharmaceuticals
Sydney
Homarthas been a trusted name in health and wellness since ****.
We specialize in developing and marketing high-quality health supplements, skincare, dairy products, and pet supplements.
With a focus on innovation and customer satisfaction, we've built a strong reputation in the industry.
As we continue to grow, we're looking for a commercially sharp, execution-drivenBrand Managerto accelerate brand equity and financial performance across major Australian retail pharmacy networks and assigned territories.
Executing across the full marketing spectrum, you will mobilize cross-functional partners to hit ambitious Net Sales, Market Share, and Brand Contribution benchmarks.
AsBrand Manager, you will hold total end-to-end responsibility for your portfolio's commercial success—owning the P&L;, leading aggressive New Product Development (NPD), driving dynamic trade marketing calendars, and executing impactful, full-funnel consumer campaign
Key Responsibilities:
Channel & Trade Execution:Lead trade marketing strategies for major national pharmacy accounts.
Maximize co-op advertising spend, catalogue inclusions, POS placement, and promotional ROI.
Brand Strategy & P&L; Ownership:Build and execute annual Brand Plans that accelerate Net Sales, Market Share, and Brand Contribution.
Own pricing, SKU optimization, and Brand Marketing Expenditure (BME) budgets.
Full-Funnel Marketing Communications:Deliver integrated, high-performing integrated campaigns across mass media, digital/social platforms, SEM, PR agency teams, and owned digital channels.
NPD & Regulatory Innovation:Drive the product development pipeline from concept to shelf, collaborating closely with in-house R&D;, technical, and regulatory teams within a TGA-compliant environment.
Insights & Commercial Decision-Making:Leverage consumer insights, scan data, and competitor intelligence to make data-backed growth decisions and report monthly on performance metrics.
Qualifications
Experience:3–5+ years in Brand Management withinFMCG, Health/Nutraceuticals, Skincare, or Consumer Healthcare.
Channel Expertise (Essential):Proven track record working withmajor Australian retail pharmacy channels—direct experience managing pharmacy co-op calendars is highly preferred.
Regulatory Landscape:Solid understanding of advertising in a regulated setting (TGA / complementary medicines experience strongly regarded).
Financial Acumen:Comfortable reading P&Ls;, running activity ROI post-evaluations, and managing complex marketing budgets.
Excellent project management skillswith a hands-on, cross-functional approach across manufacturing, supply chain, agency partners, and retail buyers.
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#J-*****-Ljbffr
📌 Brand Manager (Sydney)
🏢 Homart Pharmaceuticals
📍 Sydney