The Company
Our client is a dynamic fintech business revolutionising retail investment access.
Known for their innovative app-based platform and commitment to democratising trading opportunities for Australian retail investors, they're experiencing strong growth and positioning themselves as a key challenger in the digital investment space.
The Opportunity
An exciting 3-month day rate contract opportunity has arisen for an experienced Go-to-Market Contractor to lead the launch of a major new direct trading capability.
This is a high-impact, hands-on role where you'll drive both the strategy and execution of bringing direct trade functionality (US and ASX markets) to market, a cornerstone initiative for the business this year.
You'll work closely with the Product and Executive teams in a fast-paced environment with a explicit end-November launch target.
This is a genuine greenfield project where your initiative, problem-solving, and self-direction will directly shape a critical business milestone.
Key Accountabilities
Develop and execute a comprehensive go-to-market strategy for the direct trading launch, including market positioning, competitive differentiation, and customer acquisition approach
Drive hands-on delivery of the GTM plan, working independently to identify requirements, remove blockers, and execute across product, data, and customer channels
Conduct thorough fact-finding and market research to understand customer needs, competitive landscape, and regulatory requirements for direct trading
Collaborate with internal Product, Data, and Executive teams to align the GTM strategy with platform capabilities and broader business objectives
Create compelling messaging, positioning, and launch communication materials that resonate with and attract target customers
Establish KPIs and success metrics for the launch,



tracking performance and iterating strategy based on market response
Ideal Experience
Proven experience developing and executing go-to-market strategies for financial service investment products in fast-moving environments
Strong track record of hands-on delivery in greenfield or dynamic settings where you've independently solved problems and driven execution
Deep understanding of the retail investment and direct trading landscape, including competitor positioning, market structure, and customer acquisition drivers
Excellent stakeholder management and cross-functional collaboration skills, with the ability to work effectively with product, operations, and executive teams
Strong communication and influence skills, with the ability to present recommendations and build alignment across diverse teams
Why Apply
Lead a high-priority strategic initiative at a critical moment for the business, with direct influence on competitive positioning and customer experience
Genuinely greenfield project with complete autonomy to shape strategy and drive hands-on execution with no existing playbooks to constrain your approach
Immediate start available with a fast-track interview process, allowing you to make an impact at a pivotal launch moment
Whether you are a sports fanatic, shark diver or part-time antique collector, we celebrate your uniqueness.
Parity Consulting works with clients who embrace diverse and inclusive environments and empower their teams to bring their authentic whole self to work.
We encourage people with different beliefs, abilities, backgrounds and life experiences to contact us.
At Parity, we believe in people, not just data.
Every application is reviewed by a real person, ensuring your experience and individuality are genuinely valued throughout the recruitment process.
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📌 Senior Go-To-Market Marketer - Day Rate Contract (New South Wales)
🏢 Parity Consulting
📍 New South Wales