Bastion is an independent agency that exists to put brands, organisations and people in a position of strength. Our integrated model sees brand, digital, social, influencer, experiential and research experts sitting side by side, working together on major brands to solve their marketing challenges.
We offer a breadth of specialist capabilities across the communications spectrum including Advertising, Social, Communications, Digital, Media, Experiential Insights and Training.
Our model is not just based on the breadth of expertise, but the depth in each capability and out operating model, enabling us to work as seamlessly interconnected specialism. A true one stop shop.
Bastion Advertising delivers compelling messages that capture attention and spark emotion. Our advertising services cover everything from brand and communication strategy to creative design, social media management, and production - delivering impactful campaigns that resonate with audiences.
Role Overview
As a social and content led Client Director, you will help lead the delivery of brand, content and social work for key clients. You will be responsible for maintaining the creative integrity of the work, ensuring the agency's vision aligns with client objectives while guiding projects through delivery. You will manage day-to-day client relationships with confidence, bring clarity and structure to delivery, and ensure work is produced to a high standard, on time and on budget.
You have strong integrated advertising experience supported by solid social and content knowledge. You understand how channels work together and can guide teams through delivery while balancing practical problem solving with thoughtful, creative thinking. You keep projects moving with pace and purpose, while contributing to a positive and team-oriented team culture.
You bring strong social and content expertise and help guide thinking across integrated campaigns, working closely with Bastion's teams to ensure ideas translate effectively. This role would suit a Senior Client Manager looking for their next step into a Client Director position.
Client & Account Management
Act as the day-to-day client lead, building trust through reliability, organisation and clear communication
Bring robust content channel knowledge including social platforms, content formats, paid amplification and reporting, applying this within social first as well as integrated brand and earned activity
Communicate proactively with clients and internal teams, helping influence decisions and maintain momentum
Present work and recommendations clearly, adding useful context and insight
Identify potential delivery issues early and work with senior leads to resolve them
Help maintain strong client relationships by being organised, proactive and solutions-focused




Business Management/Commercial
Expand every project and look for new growth opportunities
Support the Group Account Director in growing client revenue by finding additional opportunities/projects
Manage client revenue forecasts and pipeline resulting in meeting monthly budgets
Ensuring projects are profitable – the resource and time allocation is in line with the project estimates
Be an effective negotiator when it comes to estimating projects, additional changes and out of scope requirements
Reporting key financial data
Integrated Campaign Delivery
Supports the delivery of integrated campaigns, managing scope, timelines, resourcing and client expectations
Working alongside social media managers to help guide the development of content calendars, content production, approval workflows and paid social delivery
Collaborates closely with creative, strategy, media and production teams to ensure work is cohesive and effective
Knowledge application of social and content platforms, audience behaviour and content trends to strengthen integrated planning
Platform & Content Expertise
Deep understanding of social platform mechanics, trends and algorithms
Ability to guide teams and clients on what makes content perform on platform
Knowledge of emerging formats including short-form video, reactive content and content-first campaigns
Understanding of how organic and paid social work together
Understanding of how content sits across the broader advertising practise
Social & Content Champion
Champion Bastion's social and content capability within our office, ensuring social is embedded across integrated client work
Work closely with the Group Client Director - Social and Head of Social to maintain alignment across the national social practice
Build strong relationships with Social Media Managers and the broader social team, providing guidance, support and knowledge sharing where required
Identify opportunities to elevate social capability across integrated accounts through education, collaboration and social best practice
Support client growth opportunities by representing Bastion's social expertise and ensuring social is considered from the outset
Help identify emerging platform developments, content trends and innovation opportunities, sharing these with both clients and internal teams
Production and Delivery Management




Partners with production teams to coordinate high-quality outputs across content, social and broader integrated deliverables
Manages WIPs, approvals, documentation and timelines
Maintains brand consistency and delivery quality across all work
Liaises with external partners and suppliers including production companies, talent and photographers
Strategy & Business Development
Has a strong understanding of the advertising landscape - particularly social and content
Understanding of how to scope and deliver social & content campaign delivery effectively
Support strategy and creative teams with audience, channel and category insights
Help translate strategic direction into clear implementation plans for delivery teams
Can clearly articulate client goals and surface opportunities that strengthen performance or add value
Comfortable reviewing performance and social data in partnership with strategists and social media managers, helping translate key insights into practical recommendations based on business needs and understanding
Contributes to proposals and new business responses with practical channel and delivery input
Team management and leadership
Contributes to a highly productive and effective team to deliver great work
Is a knowledgeable and approachable team member who leads by example
Develops and nurtures the skills of others in your team
Supports operational efficiency by identifying improvements to processes and workflows
Drive X% increase in engagement/sales/other key metrics
What You Bring
Approximately
4-6 years' experience
in account management across integrated and content-led campaigns
Strong understanding of social and content work within broader brand, earned and media activity
Experience working with creative, strategy, media and production teams
Comfortable reviewing social and performance data and identifying practical insights
Excellent organisation, project management and attention to detail
Strong communicator and confident presenter
Collaborative, proactive, and calm under pressure
Commercially aware and responsible with budgets and timelines
What we offer
Flexible work in a hybrid work environment
A supportive culture focused on collaboration and personal growth
A truly integrated agency network that includes research, data, insights, creative, digital, experiential, reputation management, content production, performance, earned media, etc.
The opportunity to lead fully integrated campaigns that expand your experience in the marketing and communications landscape
Team Activities - a calendar of events that connects our team in creative and fun ways lead by our dedicated "Captains of Joy"
Ability to connect with senior leaders within the business via Bastion mentor program
#J-*****-Ljbffr

📌 Client Director (Social & Content Specialist) (Melbourne)
🏢 Bastion
📍 Melbourne