Ticketek Entertainment Group (TEG) is a Live Experience Group that helps people discover, access and experience the unforgettable. We believe Life is better live®.
With over 50 years in live entertainment, we sell more than 30 million tickets annually, connect with 30 million fans across Australia and New Zealand, and bring 18,000+ events to life each year.
Headquartered in Sydney, we operate globally across eight pillars: Ticketing, Live Touring, Sport, Immersive Experiences, Customer & Data Solutions, Venues, VIP Experiences and Partnerships. Through our integrated operating model, we bring the best live content, ticketing and technology to our partners and create unforgettable memories that last a lifetime.
Our values guide everything we do: we partner with purpose, empower boldness within clear boundaries, and celebrate human connection - always putting the fan first.
The Role
Senior Manager, Sales & Marketing Strategy - NSW & Affiliate Partnerships holds a dual mandate. First, in common with the other Senior Manager, Sales & Marketing Strategy roles, this position partners with a portfolio of contracted NSW venues and promoters, interpreting audience and purchasing behaviour data, sales trends and web analytics to design strategies that maximise ticket sales and yield.
Second, and unique to this role, the position owns TEG's affiliate marketing program end-to-end via the Impact platform, including affiliate recruitment, commission strategy, and building affiliate capability across the wider Client Solutions team.
Outcomes to Deliver
NSW portfolio strategy — Interpret audience, purchasing behaviour, sales trend and web analytics data for each venue and promoter in the NSW portfolio, and translate it into account plans and strategies that maximise ticket sales and yield




Affiliate platform ownership — Own TEG's affiliate marketing program end-to-end on the Impact platform, including affiliate recruitment, commission strategy and day-to-day platform administration, delivering measurable incremental ticket sales
Capability uplift — Build the capability of peer Senior Managers and the wider Client Solutions team to confidently identify and pitch affiliate marketing opportunities within their own portfolios
Cross-team coordination — Partner closely with Ticketek Marketing, TEG Media and TEG Intelligence to keep NSW strategies deliverable, and champion the full TEG marketing, media and intelligence capability with clients
Commercial governance — Own ticket sales and yield performance across the NSW portfolio and the commercial performance of the national affiliate program, ensuring privacy, contractual and consumer law obligations are met
Capabilities to Bring
Data-led strategist — experience in a sales, marketing strategy or account management role with a solid data or analytics component, ideally within ticketing, entertainment, media or events
Affiliate platform expertise — direct experience managing an affiliate marketing program, ideally on Impact or a comparable affiliate network platform, including designing and managing commission structures
Analytical translator — strong working knowledge of audience/purchasing behaviour data, sales trend analysis and web analytics, with the ability to turn data into practical client-facing strategy
Relationship builder — strong relationship management skills,



equally comfortable as a trusted client advisor and an internal capability coach to peers
Privacy-savvy — a solid understanding of data privacy obligations relevant to client, affiliate and consumer data handling
Bonus points — existing affiliate or partner network relationships in entertainment, ticketing or events, experience upskilling peers, and familiarity with pricing/yield optimisation tools
Benefits
So, What Does TEG Offer?
Front row perks: Front row and backstage access to live moments - free and discounted tickets to shows, sport and festivals across our network, plus presales and staff allocations for major on-sales
A global stage: Headquartered in Sydney with offices across seven countries and four continents, working alongside some of the biggest names in Australian and international live entertainment
Flexibility: Hybrid and flexible working, with flexible hours where your role allows
Parental leave for everyone: Paid leave for primary caregivers regardless of gender, with real support returning to work
Leave, your way: Annual leave plus extras like birthday leave and purchase leave
Your backstage crew: Confidential support via our Employee Assistance Program (EAP), including career coaching for you and your family, plus free flu vaccinations
Giving back: One paid volunteer day a year to support our community
Your next act: Structured development programs like Ticketek Academy, secondments to major events, and career paths tailored to your interests and skills
Recognition that means something: ALL STAR Awards and service milestones, celebrating the people and teams who bring our values to life every day
TEG is an equal opportunity employer committed to embracing a diverse and inclusive work setting.
Learn more about TEG here -
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📌 Senior Manager, Sales & Marketing Strategy (Nsw & Affiliate Partnerships) (Sydney)
🏢 Ticketek Entertainment Group (TEG)
📍 Sydney