Job Description
Are you a commercially minded shopper marketing specialist with a passion for driving conversion and growth across retail and digital channels?
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Primo is seeking a Shopper Marketing Manager to lead the development and execution of insight-led, omnichannel shopper marketing strategies across our retail, food service, and route-to-market customers.
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In this role,you'llconnect brand strategy with customer execution,owning the end-to-end delivery of shopper marketing campaigns that drive penetration, conversion, and profitable growth.You'llwork cross-functionally with Sales, Marketing, Category and Finance, while also leading our digital and retail media strategy to deliver measurable, data-driven outcomes.
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Key Responsibilities
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Develop and execute shopper marketing strategies aligned to brand,customerand business priorities
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Own the shopper activation calendar, ensuring strong cross-functional alignment and execution
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Lead the development of insight-led, omnichannel campaigns across in-store, digital and customer programs
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Drive campaign performance through clear measurement of ROI, incrementality, and optimisation insights
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Manage agency partners and lead the development of impactful shopper marketing materials
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Oversee participation in key customer programs (e.g. Coles, Woolworths, Metcash, Food Service)
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Own Primo's retail media and eCommerce strategy,
includingCartology,
Coles360 andLocalEyes
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Optimise digital shelf performance, including search,




content,availabilityand
visibility
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Deliver campaigns that increase traffic, conversion, basketsizeand shopper loyalty
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Manage multiple projects and budgets, ensuring delivery on time, in full, and within investment parameters
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What You'll Bring
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3-5+ years' experience in FMCG shopper marketing, trademarketingor a related field
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Strong understanding of FMCG dynamics, retailcustomersand performance drivers
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Proven ability to translate data and shopper insights into effective marketing strategies
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Experience managing retail media and eCommerce platforms
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Strong commercial acumen with the ability to influence P&L; outcomes
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Highly developed stakeholder management and influencing capability
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Strong analytical, planning and project management skills
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Tertiary qualifications in Marketing, Business or a related discipline
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Why Join Primo?
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At Primo, we're committed to creating a workplace where people feel supported, valued, and connected. You'll also enjoy:
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Discounts on health insurance and a range of leading retail partners
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The chance to influence category strategy at scale with a major national retailer
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A collaborative culture focused on continuous improvement, growth, and commercial excellence
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Ifyou'reready to take ownership of shopper strategy and deliverhigh-impact,data-drivencampaigns across a leading FMCG business,we'dlove to hear from you.
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📌 Shopper Marketing Manager (New South Wales)
🏢 Chullora
📍 New South Wales