Homart
has been a trusted name in health and wellness since ****. We specialize in developing and marketing high-quality health supplements, skincare, dairy products, and pet supplements. With a focus on innovation and customer satisfaction, we've built a robust reputation in the industry.
As we continue to grow, we're looking for a commercially sharp, execution-driven
Brand Manager
to accelerate brand equity and financial performance across major Australian retail pharmacy networks and assigned territories. Executing across the full marketing spectrum, you will mobilize cross-functional partners to hit ambitious Net Sales, Market Share, and Brand Contribution benchmarks.
As
Brand Manager
, you will hold total end-to-end responsibility for your portfolio's commercial success—owning the P&L;, leading aggressive New Product Development (NPD), driving dynamic trade marketing calendars, and executing impactful, full-funnel consumer campaign
Key Responsibilities:
Channel & Trade Execution:
Lead trade marketing strategies for major national pharmacy accounts. Maximize co-op advertising spend, catalogue inclusions, POS placement, and promotional ROI.
Brand Strategy & P&L; Ownership:
Build and execute annual Brand Plans that accelerate Net Sales, Market Share, and Brand Contribution. Own pricing, SKU optimization, and Brand Marketing Expenditure (BME) budgets.
Full-Funnel Marketing Communications:




Deliver integrated, high-performing integrated campaigns across mass media, digital/social platforms, SEM, PR agency teams, and owned digital channels.
NPD & Regulatory Innovation:
Drive the product development pipeline from concept to shelf, collaborating closely with in-house R&D;, technical, and regulatory teams within a TGA-compliant environment.
Insights & Commercial Decision-Making:
Leverage consumer insights, scan data, and competitor intelligence to make data-backed growth decisions and report monthly on performance metrics.
Qualifications
Experience:
3–5+ years in Brand Management within
FMCG, Health/Nutraceuticals, Skincare, or Consumer Healthcare
.
Channel Expertise (Essential):
Proven track record working with
major Australian retail pharmacy channels
—direct experience managing pharmacy co-op calendars is highly preferred.
Regulatory Landscape:
Solid understanding of advertising in a regulated environment (TGA / complementary medicines experience strongly regarded).
Financial Acumen:
Comfortable reading P&Ls;, running activity ROI post-evaluations, and managing complex marketing budgets.
Excellent project management skills
with a hands-on, cross-functional approach across manufacturing, supply chain, agency partners, and retail buyers..
#J-*****-Ljbffr

📌 Brand Manager (Sydney)
🏢 Homart Pharmaceuticals
📍 Sydney