Job Description
National Account Manager – Coles
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FMCG – Fresh Food
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Are you a commercially astute FMCG leader ready to shape the national strategy for one of Australia's most important retail partnerships?
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PMFresh is seeking an exceptional National Account Manager – Coles to lead, influence and grow our partnership with Coles Group at a national level.
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This is a high-impact, senior commercial role with full P&L; ownership and responsibility for delivering sustainable growth across Fresh Convenience, Salads, Ready-to-Eat and Snacking.
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About the Role
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The National Account Manager – Coles is the senior commercial lead responsible for shaping and driving PMFresh's end-to-end strategy, performance and partnership with Coles nationally.
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You will:
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Own and manage the total Coles P&L;
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Lead Joint Business Planning (JBP)
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Drive category growth and innovation
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Guide cross-functional execution across the business
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This role plays a pivotal part in the long-term strategic direction of PMFresh's Coles business.
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Key Responsibilities
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Serve as the senior voice of the customer internally, influencing strategy and business planning.
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Set and execute the multi-year commercial strategy aligned to PMFresh's corporate plan.
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Lead annual Joint Business Planning (JBP), defining growth pathways and shared priorities.
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Act as primary relationship owner across Buying, Category, Quality, Supply Chain and Executive stakeholders.
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Influence capex,



NPD resourcing and operational investment decisions based on long-term commercial impact.
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Own the total Coles P&L; including sales, gross margin, trade spend and profitability.
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Lead commercial negotiations covering trading terms, pricing, promotional strategy and long-range commitments.
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Identify margin expansion opportunities across mix, cost optimisation, innovation and supply chain.
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Drive robust forecasting, scenario planning and performance reporting to Executive leadership.
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Customer & Category Leadership
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Shape category strategy across salad kits, bowls, fruit, snacking and ready-to-eat.
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Provide insight-led recommendations to strengthen PMFresh's thought-leadership position.
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Leverage data, shopper insights and market trends to unlock growth.
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Champion the Coles innovation pipeline from concept to launch.
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Lead cross-functional collaboration (PD, Technical, Procurement, Supply Chain, Operations).
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Ensure innovation is commercially viable and operationally executable.
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Reporting, Insights & Digital Enablement
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Deliver accurate sales, margin and forecast reporting.
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Monitor competitor activity and consumer shifts.
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Ensure strong commercial governance and compliance.
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What Success Looks Like
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Achievement of revenue, margin and profitability targets
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Delivery of joint business plans and category objectives
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Optimised trade spend ROI and forecasting accuracy
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Strengthened executive-level customer partnership
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About You
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You are a commercially sharp, relationship-driven leader who thrives in high-stakes retail environments.
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3+ years in FMCG/retail commercial leadership
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Significant experience managing major supermarket customers (Coles experience highly regarded)
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Proven ownership of a complex national P&L;
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Robust commercial negotiation and strategic planning capability
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Advanced category analysis and growth strategy design skills
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Exceptional stakeholder engagement and influencing skills
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A genuine passion for food and fresh innovation
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Experience in fresh or chilled food manufacturing
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Knowledge of Coles systems (Supplier Portal, Supplier Central)
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Exposure to private label manufacturing and NPD processes
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Why Join PMFresh?
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Senior strategic leadership role with national impact
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Full commercial ownership and executive visibility
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Opportunity to shape innovation across Australia's leading fresh categories
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A business passionate about quality, freshness and continuous improvement
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If you're ready to lead one of PMFresh's most critical partnerships and drive meaningful commercial growth, we would love to hear from you.
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📌 National Account Manager (Victoria)
🏢 seek.com.au
📍 Victoria