Job Description
Meta Ads Specialist - BlackBull Digital
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This Is Not a Standard Agency Meta Role
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If your experience with Meta Ads is mostly launching campaigns, checking ROAS and making basic optimisations, this probably isn't the role for you.
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BlackBull Digital is a high-performance, technically driven marketing agency.
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We go deep.
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Deep into customer psychology.
n Deep into creative performance.
n Deep into conversion data.
n Deep into funnels, offers, audiences and campaign structure.
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We are looking for an experienced Meta Ads Specialist who thinks the same way.
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Someone who doesn't just ask:
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"Did the campaign perform?"
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But instead asks:
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Why did it perform? Where is the constraint? What does the data tell us? And what do we test next?
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The Minimum Standard
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To be considered for this role, you must have:
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$5M+ in personally managed Meta advertising spend
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Significant hands-on experience across Facebook and Instagram advertising
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A strong understanding of marketing fundamentals, not just Ads Manager
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Experience managing and scaling campaigns across multiple brands or accounts
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Advanced knowledge of campaign structures, optimisation and scaling
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Strong knowledge of creative strategy and creative performance analysis
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Experience with lead generation funnels and conversion campaigns
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A strong understanding of retargeting and audience strategy
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Experience running structured A/B and multivariate testing
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Strong commercial understanding of CPA, CAC, ROAS, LTV and profitability
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An understanding of how landing pages, offers, email and CRO impact paid media performance
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Proof is required.
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During the recruitment process, we will ask you to show us:
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Brands and accounts you have personally worked on
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Approximate advertising spend you personally managed
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Campaigns you were directly responsible for
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Results you achieved
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The strategy behind those results
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What you personally did versus what was handled by other people in the team
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We are not interested in someone presenting an agency's results as their own.
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We Don't Optimise Meta Ads in Isolation
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This is one of the biggest differences between BlackBull and a traditional agency.
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We don't look at a poor CPA and immediately start changing audiences.
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We diagnose the entire system.
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That might mean analysing:
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Hook rate
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Hold rate
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CTR
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CPC
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CPM
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Landing page conversion rate
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Cost per lead
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Cost per acquisition
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ROAS
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Funnel drop-off
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Audience performance
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Creative fatigue
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Offer performance
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Email follow-up
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Retargeting performance
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We cross-reference the data to understand where the actual constraint is.
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A campaign may not have a Meta problem.
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It may have a creative problem.
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An offer problem.
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A landing page problem.
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A conversion problem.
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Or a customer understanding problem.
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Your job is to be able to identify the difference.
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Customer Research Comes Before Campaigns
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We are obsessive about understanding the customer.
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Before deciding what creative to produce or which angle to test, we want to understand:
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Who are we actually speaking to?
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What do they want?
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What are they frustrated by?
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What have they already tried?
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What stops them from buying?
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What language do they use?
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What objections do they have?
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What would make them stop scrolling?
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That research flows into:
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Audience strategy
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Creative angles
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Hooks
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Ad copy
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Offers
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Landing pages
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Funnels
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Retargeting
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Campaign structure
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We want someone who understands that great paid media starts before Ads Manager is opened.
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Creative Is Data
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At BlackBull, we don't look at creative and say:
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"I like this ad."
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We want to know what the market thinks.
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We analyse creative performance in detail and use the data to determine what needs to change.
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You should be comfortable looking at metrics such as:
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Hook rates
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Hold rates
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Click-through rates
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Engagement
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Cost per click
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Conversion rates
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CPA
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ROAS
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Creative fatigue
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You will need to turn that data into clear actions for the next iteration of creative.
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What do we keep?
n What do we kill?
n What do we change?
n What do we test next?
n What do we scale?
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CRO Is Part of the Job
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We are heavily focused on conversion rate optimisation across the entire customer journey.
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That means you cannot think of your responsibility as ending when somebody clicks an ad.
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We look at:
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Landing pages
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Funnels
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Forms
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Offers
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Checkout processes
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Email campaigns
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Follow-up sequences
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Retargeting
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User behaviour
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Conversion rates
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We use analytics, behavioural and heatmapping tools,



AI tools and other platforms to identify weak points and opportunities for improvement.
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You don't necessarily need to personally build every component.
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But you do need to understand how they affect the performance of your campaigns.
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What You'll Be Doing
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You will be responsible for:
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Developing and executing high-performing Meta advertising strategies
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Building and managing Facebook and Instagram campaigns
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Developing lead generation funnels
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Creating audience and targeting strategies
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Building retargeting strategies
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Analysing campaign and creative performance
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Identifying bottlenecks across the conversion journey
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Continuously optimising campaigns
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Running structured tests across creative, hooks, copy, audiences, offers and landing pages
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Scaling winning campaigns while maintaining profitability
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Providing clear recommendations based on data rather than assumptions
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Working with the broader team to improve creative, landing pages, funnels and offers
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Expect a Technical Interview
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We are responsible about hiring someone who genuinely knows this craft.
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So our interview process will go deeper than:
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"Tell us about a successful campaign you've run."
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Expect technical questions around:
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Campaign architecture
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Scaling
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Attribution
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Audience strategy
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Creative testing
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Creative performance
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Funnel performance
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CRO
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Retargeting
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Data interpretation
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Diagnosing underperforming campaigns
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We will also give you real campaign scenarios.
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You may be shown a set of performance data and asked:
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What do you think is happening?
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Where is the bottleneck?
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What would you change?
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How would you structure the campaign?
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What would you test first — and why?
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We care far more about how you think than whether you can memorise Meta best practices.
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Who Will Love This Role
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You'll probably love BlackBull if you're the type of marketer who:
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Gets genuinely interested when a campaign isn't performing
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Wants to know why
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Can spend an hour inside the data and come out with three strong hypotheses
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Understands that creative and media buying cannot be separated
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Enjoys testing
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Thinks commercially
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Challenges assumptions
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Is constantly learning
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Wants to work around people who take marketing seriously
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We're not trying to build an agency full of generalists pushing buttons.
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We're building a team of specialist marketers who understand how growth actually works.
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If that sounds like you, we'd like to hear from you.
#J-*****-Ljbffr

📌 Meta Ads Specialist Media Buyer (South Australia)
🏢 Adrax Group
📍 South Australia