Location:
Southbank with parking, hybrid
Employment Type:
4 to 5 days
Experience:
Minimum 3 years in-house or brand side
Who We Are
Bell & Bone makes premium dental care products for dogs and cats. Australian made, vet recommended, meat-first ingredients, grain-free, filler-free. We're stocked nationally in pet specialty stores, and we've built a community of over 9,000 five-star reviews from pet parents who actually read the ingredients list
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We're a small team that moves quick, thinks creatively, and never takes ourselves too seriously. We've already changed how Australians think about dog dental care. Now we're doing the same for cats, and we need someone to help us build that world.
Why This Role Exists
The cat side of Bell & Bone is growing and it needs its own creative voice. We're not looking for someone to repurpose our dog content with a cat filter on it. We want someone who genuinely understands cats, cat parents, and what makes that audience tick. Someone who can build a content world from the ground up.
You will work closely with our Creative Strategist, our Founder, and our existing content and editing team. This is a creative, ideas first, camera ready role where you're researching, concepting, filming, editing and publishing content that makes people stop scrolling.
About the Role
You will own the content creation for Bell & Bone's cat range across Instagram, TikTok and other platforms. Your week will involve researching and ideating, creating original content, filming (often with your own cat), editing, posting, and analysing what's working.
You're not here to follow trends. You're here to create moments that feel unmistakably Bell & Bone. You'll bring ideas constantly, not wait to be briefed.



You understand what makes content shareable vs what just fills a feed.
You'll also support filming and editing for paid advertising when needed, and help out with events, sampling days and shoots as they come up.
Your Responsibilities
Content Creation
Research, ideate, concept, film, edit and publish content for the cat range across Instagram, TikTok and other platforms
Use your own cat in content regularly (yes, your cat gets to be famous)
Be on camera yourself, naturally and comfortably
Create content that captures the raw, real, joyful energy of the brand
Keep across what's happening in culture and on social, using it as inspiration to create our own moments (not just follow)
Filming and Production
Shoot video and photo content with strong understanding of angles, lighting, composition and pacing
Know when raw and unpolished is the right call and when something needs more craft
Make an iPhone shoot look intentional, not accidental
Video Editing
Edit Reels, TikToks and video content quickly and confidently
Strong skills in CapCut, Premiere Pro or similar
Understand hooks, pacing, text overlays, music selection and when to cut
Ideation and Strategy
Bring original content ideas to every planning session
Track performance and report on what's working
Adjust strategy based on data, not gut feeling alone
Ad and Event Support




Assist with filming and editing ads for paid advertising when required
Assist with events and sampling days when required
Who We're Looking For
You own and adore your cat. Not negotiable. Your cat will be part of the content and you need to genuinely love and understand cats and the people who own them
You have a car and a valid license. You'll need to get to Southbank, filming locations, events and sampling days
You're comfortable and natural on screen. Not performing, just being yourself
You have 3+ years of content creation experience in a brand, in house or creative environment
You know how to film. Angles, lighting, framing. You can make a phone shoot look considered
You know how to edit. CapCut, Premiere Pro or equivalent. Fast turnaround, strong instincts
You're a strong creative thinker. Ideas led, not task led. You spot opportunities others miss
You understand brand. You've worked within brand guidelines before and you know how to push boundaries without breaking them
You're a self starter. We're a small team. Nobody is going to hand you a to do list every morning
Bonus If You
Have experience with a pet, wellness or lifestyle brand
Can shoot strong stills as well as video
Have grown a personal or brand social account
Know your way around Adobe Suite and Photoshop
Understand what makes a hook work in the first half second
Why Bell & Bone
You'll have real ownership over the cat content space, which is a growing part of the business with room to build something from the ground up. No corporate red tape. No death by committee. Just good work, good people, and a lot of cats.
#J-*****-Ljbffr

📌 Content Creator (For Our Cat Business) (Melbourne)
🏢 Bell & Bone
📍 Melbourne