Job Description
Cerebral Palsy Alliance – Allambie Heights NSW
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Location
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Allambie Heights, NSW, Australia
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About the role
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This is a newly created role where you will help shape and grow the global reach ofCPAdvanceTM, CPA's clinical training and professional development portfolio.
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Lead the growth, positioning and go-to-market strategy for CPA's clinical training and professional development programs. This newly created role will build market presence,
developpartnershipsand
drive commercial growth across healthcare, allied
health,disabilityand
education sectors.
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Responsibilities of the role (not limited to):
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Develop and execute product marketing strategies to drive
awareness,adoptionand
revenue growth.
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Build market positioning, brandstrategyand compelling value propositions for healthcare and qualified audiences.
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Develop go-to-market plans,campaignsand growth strategies across new and existing markets.
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Identifyand developstrong relationships with healthcare professionals, universities,
disabilityorganisationsand
industry partnersto drive distribution and sales.
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Use market insights, customer data and KPIs to optimise performance.
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Create marketing collateral, thought leadership content and customer storiesto build brand and generate word of mouth endorsement.
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Partner with internal teams including Training&Development;, IT and Marketing to deliver growth initiatives.
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About you:
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You are an ambitious, commercially minded marketing professional with experience building brands and bringing products or services to market.
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You will bring:
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Product marketing experience, ideally within healthcare, medical devices,
clinicalequipmentor
allied health.
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Strong networking and relationship-building skills.
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Experience developing market
strategies,distribution




channels/partners,managing
leads and delivering against KPIs.
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A track recordin delivering on business and
financialobjectives.
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A
creative,analyticaland
strategic approach.
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Experience in healthcare, allied health or clinical environments is highly desirableas is pan regional or global experience.
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Relevant marketing degree.
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Working for CPA offers you
exceptionalremuneration
& benefits:
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Access to a tax-free meal, entertainment & venue benefit card valued at $2,650 per year
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Flexible ways of working - working from home options, flexibility surrounding hours
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12 weeks paid parental leave and 2 weeks paid partner leave
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3additionalleave days each year(conditions apply)
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$100 per year well-being allowance that you can use to enhance your wellbeing (eg: purchase sports equipment, have a massage, take a meditation class, the choice is yours)
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Discounted gym membership for you and your family, using Fitness Passport
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Employee Assistance Program
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Paid Employee Referral Bonus Program, where you can be generously rewarded for referring a friend that joins CPA.
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Our Values:
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At Cerebral Palsy Alliance we champion diversity
andequitableopportunities
for people with disabilities and lived experience, Aboriginal and
TorresStraitIslander
people, culturally and linguistically diverse backgrounds and the LGBTQIA+ community.
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We are passionate, respectful, ethical,curiousand courageous. Great Minds Think Differently.
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Ready to Join Us?
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More information about working for CPA:
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For the safety of staff and clients we have assessed that this role requires a low level of physical functionality.
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Cerebral Palsy Alliance upholds and advocates for therights of clients, we areachild safeorganisation and all workers must adhere to theNDIS Worker Code of Conduct.
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📌 Senior Product Marketing Manager - Clinical Training (New South Wales)
🏢 Cerebral Palsy Alliance
📍 New South Wales