Job Description
HiBob helps modern, growing businesses transform the way they manage, engage, and develop their people.
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Our platform, Bob, brings HR, payroll, performance, compensation, engagement, analytics, workforce planning, and AI-powered people insights together in one intuitive system. We work with ambitious companies around the world that want their people systems to scale as quickly and thoughtfully as their business.
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As we continue to grow across APJ, we're looking for a Commercial Sales Manager to lead a key regional sales segment and help shape the next phase of our go-to-market growth.
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About the role
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This is a hands-on first-line leadership role for someone who enjoys coaching AEs, improving sales execution, and building consistent commercial discipline in a scaling SaaS environment.
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You'll lead HiBob's APJ commercial AE team, working with growing businesses typically from ~50 to 500 employees, with some opportunities extending up to ~1,000 employees. Typical deal sizes range from ~US$20k–150k. While this is a commercial rather than enterprise segment, the sales motion is still consultative, value-led, and multi-stakeholder, often involving HR, Finance, IT, and executive buyers.
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You'll be close to the team, the deals, and the coaching moments: helping AEs improve discovery, qualification, deal strategy, negotiation, forecasting, and close planning. You'll also help create the structure, clarity, and operating rhythm needed for the team's next stage of growth.
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This is a strong opportunity for someone who wants to build, coach, support, and create a healthy, effective sales culture in a region with genuine growth ambition.
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What you'll do
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Lead, coach,



and develop a team of Account Executives across the APJ commercial segment.
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Own new-business performance across commercial and mid-market customers.
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Build strong coaching rhythms across discovery, qualification, deal strategy, negotiation, forecasting, and close planning.
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Coach live opportunities, review deals, strengthen qualification, and help AEs improve in real time.
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Support consistent use of sales methodology, including MEDDPICC or equivalent consultative-sales frameworks.
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Improve forecast accuracy, pipeline hygiene, stage progression, and deal reviews across the team.
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Partner with Sales, Marketing, Sales Engineering, Customer Success, and global teams to improve regional execution.
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Create clarity, accountability, and consistency as the team scales.
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Help identify, attract, and develop future sales talent across APJ.
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What you'll bring
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Proven experience leading SaaS sales teams, ideally across commercial, mid-market, or adjacent segments.
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Strong first-line leadership experience, with a track record of coaching AEs and lifting team performance.
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Experience selling or leading teams through consultative, multi-stakeholder B2B sales cycles.
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Confident use of sales methodology, pipeline management, forecasting, and deal coaching.
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Comfort operating in a scaling workplace where structure is being built, refined, and improved.
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A hands-on leadership style, close enough to the detail to coach effectively without losing sight of the bigger commercial picture.
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Strong cross-functional instincts and the ability to partner well across Marketing, RevOps, Sales Engineering, Customer Success, and senior leadership.
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Clear ownership, sound commercial judgement, and the ability to create momentum in an evolving environment.
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Sydney-based
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Nice to have
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Experience in HR tech, HCM, payroll, workforce management, talent, learning, finance, or adjacent operational SaaS.
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Exposure to APJ regional growth, multi-country sales motions, or international matrix environments.
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Experience leading both new business and expansion motions.
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Familiarity with MEDDPICC or another structured sales methodology.
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Why HiBob?
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You'll join one of the fastest-growing SaaS companies globally, with genuine opportunities to accelerate your career.
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Becoming a Bobber means competitive pay, benefits and pre-IPO equity, plus:
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Hybrid working from day 1, with a work-from-home setup allowance
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Work from anywhere for up to 2 months after 6 months' employment
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Bob balance days: a company-wide long weekend each quarter
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2 paid Social Impact days a year for volunteering
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$2,500 USD employee referral bonus
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Fun local and global team social events
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A day off for your birthday
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Unmind access to support your wellbeing
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Catered Thursday lunches, coffee, and a dog friendly office
#J-*****-Ljbffr

📌 Commercial Sales Manager - Apj (New South Wales)
🏢 Hibob
📍 New South Wales