Job Description
Lead our sales function and personally own a portfolio of key customers
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Manage the full sales process — from scoping and pricing through to close
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Join an Australian switchboard manufacturer with more than 80 years of industry experience
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Head of Sales – Electrical Switchboards
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Lead our sales function and personally own a portfolio of key customers
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Manage the full sales process — from scoping and pricing through to close
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Join an Australian switchboard manufacturer with more than 80 years of industry experience
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About Chadwick Switchboards
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Chadwick Switchboards is an established Australian manufacturer of custom low-voltage electrical switchboards.
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We work with electrical contractors, consultants, builders and project customers to deliver engineered switchboard solutions across commercial, industrial, infrastructure and major-project environments.
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We are now seeking an experienced electrical-project sales leader to own our key customer relationships and drive profitable, sustainable growth.
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The Role
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Reporting directly to the Chief Operating Officer, you will lead our sales team while personally managing your own portfolio of key accounts and major project opportunities.
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Estimating and pricing are part of the sales process you own — you'll work closely with our estimators on quotations, but you carry commercial responsibility for the pricing, margin and risk on your deals. This is a hands‐on, customer‐facing leadership role — not a purely administrative or desk‐based management role.
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Your responsibilities will include:
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Personally leading and managing a portfolio of key customers and major project opportunities, from first contact through to handover
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Leading, coaching and holding accountable the wider sales team
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Owning pricing, margin and commercial risk decisions on your own quotations and tenders
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Developing recent relationships with electrical contractors, consultants, builders and other project stakeholders
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Working closely with Estimating to set priorities and improve quotation turnaround times
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Developing bid strategies for complex or commercially significant opportunities
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Improving pipeline management, CRM discipline, forecasting, quotation follow‐up and conversion
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Negotiating commercial outcomes while protecting margin and managing risk
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Coordinating disciplined handovers from Sales to Engineering, Project Management and Production
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Delivering agreed sales‐order, invoiced‐revenue, gross‐margin and customer‐activity targets
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What Success Will Look Like
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During your first 12 months, you will have:
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Built and be personally managing a strong portfolio of key accounts
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Established a reliable, qualified sales pipeline and forecast
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Improved quotation turnaround, follow‐up and conversion
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Strengthened pricing, margin and tender‐risk discipline on your own deals
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Deepened relationships with existing strategic customers
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Increased engagement with electrical contractors, consultants and project customers
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Improved coordination between Sales, Estimating, Engineering, Projects and Production
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Essential Experience
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To be considered, you must demonstrate:
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At least seven years' experience in technical, project‐based or engineered‐solution sales
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Relevant experience in electrical switchboards, switchgear, low‐voltage power distribution, electrical contracting, industrial electrical systems or commercial electrical projects
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A proven record of personally owning and growing key accounts
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A proven record of personally leading and winning complex,



high‐value project opportunities
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The ability to read and understand electrical drawings, specifications, scopes and single‐line diagrams, and to price from them
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Experience owning pricing, margins, tender risks, qualifications and exclusions on your own opportunities
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Experience leading or mentoring a sales team
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Strong commercial negotiation and customer‐management capability
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Disciplined experience with CRM systems, pipelines, forecasts and quotation follow‐up
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A hands‐on, accountable and results‐focused style
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Unrestricted permanent working rights in Australia
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A current Australian driver licence
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Applications without relevant electrical‐project or closely related technical‐sales experience are unlikely to be progressed.
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Highly Regarded
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Direct experience in electrical switchboard manufacturing or estimating
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Existing relationships with electrical contractors, consultants, builders, wholesalers or major project customers
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An electrical trade, engineering or other relevant technical qualification
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Experience selling into data‐centre, infrastructure, commercial‐construction or industrial projects
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Why Join Chadwick?
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Own and grow a portfolio of key accounts for a respected Australian manufacturer
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Join a business with more than 80 years of history and established customer relationships
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Sell engineered, high‐value electrical solutions rather than commodity products
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Work directly with the COO and influence commercial strategy and business growth
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Have genuine involvement in major bids, pricing, customer strategy and operational improvement
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Receive a competitive base salary, superannuation, car allowance and performance‐based incentive
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Location and Work Arrangements
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This is primarily a customer‐facing role based at our Smithfield facility.
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Regular customer meetings across metropolitan Sydney will be required.
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📌 Head Of Sales (New South Wales)
🏢 Chadwick Industries
📍 New South Wales