Job Description
Awesome Digital Advertising Specialist Needed
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Pinnacle Safety and Training - Murarrie QLD
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Not looking for a "tick-the-box" marketer. We're looking for someone who wants to get seriously good.
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At Pinnacle Safety and Training, this isn't a role where you'll just monitor campaigns and send reports. You'll be in the engine room - testing, optimising, learning quickly and seeing what actually drives results.
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You'll bring a few years of hands-on digital marketing experience and the curiosity, discipline and commercial mindset to keep improving what performs.
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Ideal for someone with experience who understands the fundamentals of digital marketing and wants more ownership across performance campaigns, SEO, email, content and analytics.
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This role is offered as a maternity leave contract, with the potential for ongoing full-time employment.
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What You'll Actually Be Doing
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Getting hands-on managing and optimising paid campaigns across platforms like Google Ads, Meta, Bing etc.
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Supporting SEO activity, including keyword research, on-page optimisation and performance tracking
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Digging into performance data to understand what's working - and what's not
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Helping to build our CRM (Hubspot) and execute email marketing campaigns, including segmentation, A/B testing and performance reporting
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Supporting re-targeting initiatives and digital sales funnels that help convert interest into action
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Working closely with marketing, IT and internal teams to improve landing pages, website performance and digital touchpoints
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Reporting on key metrics using tools like Google Analytics, with clear insights and practical recommendations
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Keeping up with changes in platforms (because they never sit still).
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Apply if...
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You've got proven experience in digital marketing, performance marketing or a similar role
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You're commercially minded
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You've managed PPC campaigns with large budgets, and want more ownership and growth
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You have experience with Hubspot (desired)
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You're comfortable analysing performance, spotting patterns and making recommendations from data
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You're organised, detail-focused and able to manage multiple priorities without losing momentum
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You're proactive, curious and keen to test new tools, advertising channels and ideas
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You can explain results clearly (not just report on them)
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About Us
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Pinnacle Safety and Training is a leading Australian Registered Training Organisation (RTO), trusted by individuals and businesses across mining, oil and gas, construction,
telecommunications,
manufacturing and other high-risk industries.
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We deliver nationally recognised industrial safety training through modern facilities, industry trainers and consistently high-quality course delivery, giving students the practical skills, confidence and compliance knowledge they need to work safely.
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We've trained more than 100,000 students in the past 12 months, making Pinnacle one of Australia's fastest-growing RTOs and a national leader in safety training and related services.
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What We Offer
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Ongoing training and upskilling to support your development
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Daily breakfasts and monthly team lunches
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A excellent work/life balance
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5 weeks annual leave per year (subject to the qualifying period)
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An attractive salary package and tools of the trade.
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A free and confidential EAP for staff and their families, providing resources, support, and guidance when it's needed most.
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#J-*****-Ljbffr

📌 Awesome Digital Advertising Specialist Needed (Queensland)
🏢 Pinnacle Safety and Training
📍 Queensland