AUSDEX – Building Australia’s Next Generation Wholesale Digital Asset Business

Location: Sydney, Australia

Employment Type: Full-time

Reports to: Chief Executive Officer

Member of the Executive Leadership Team An exceptional leadership opportunity

AUSDEX is seeking an outstanding Chief Operating Officer to help build one of Australia’s most exciting new wholesale digital asset businesses.

This is a rare opportunity to join at the beginning of a significant strategic initiative while benefiting from the governance, credibility and stability of an established regulated financial services organisation, together with an institutional technology platform and core infrastructure already selected and progressing through implementation and operational readiness.

The successful candidate will play a central role in transforming strategy into execution by helping establish the operating model, lead implementation, build organisational capability and support the successful launch and scaling of AUSDEX.

For an executive who enjoys building businesses, leading high-performing teams and creating long-term value, this represents a unique career opportunity.

About AUSDEX

AUSDEX is the new wholesale digital asset business being developed by ASF Capital Pty Ltd, the regulated financial services subsidiary of ASF Group Limited (ASX: AFA).

ASF Capital holds a long-standing Australian Financial Services Licence (AFSL) and is registered with AUSTRAC as a Virtual Asset Service Provider.

Designed specifically for wholesale clients, AUSDEX is intended to serve:

- Institutional investors
- Family offices
- Corporate treasury clients
- Professional investors
- Financial institutions
- Other qualifying wholesale investors

AUSDEX is being developed as an institutional-grade digital asset platform for wholesale clients. The platform is progressing through implementation and operational readiness, with its product and service offering to be introduced progressively subject to applicable regulatory requirements and Board approval.

Unlike many digital asset businesses,



AUSDEX is being built within an established regulated financial services organisation, combining institutional governance with innovative technology and commercial agility.

The opportunity

Reporting directly to the Chief Executive Officer, the Chief Operating Officer will be responsible for establishing the operational foundations of the business and leading its successful execution.

The role is broad, strategic and highly visible.

Working as a member of the Executive Leadership Team, the COO will oversee business operations, implementation, organisational development, strategic delivery and operational governance while ensuring the business remains scalable, efficient and aligned with its regulatory obligations.

This is a genuine build opportunity — not simply inheriting an existing business, but helping create one.

Key responsibilities The Chief Operating Officer will:

- Lead implementation of the AUSDEX strategic roadmap.
- Establish the Company’s operating model and business processes.
- Build and lead a high-performing operational organisation.
- Coordinate implementation across Technology, Operations, Compliance and Commercial functions.
- Oversee strategic delivery and operational readiness.
- Develop scalable operating procedures and governance frameworks.
- Manage key strategic technology and operational partners.
- Drive operational excellence, efficiency and continuous improvement.
- Support capital management and disciplined commercial decision-making.
- Contribute to long-term strategy as a member of the Executive Leadership Team.

The ideal candidate

We are seeking a commercially minded executive with demonstrated experience leading complex financial services or financial market infrastructure businesses.

The successful candidate is likely to bring experience from:





- Financial markets
- Digital assets
- Exchanges
- Investment banking
- Wealth management
- FinTech
- Market infrastructure
- Payments
- Custody
- Brokerage

Most importantly, you will enjoy building businesses, developing people and translating strategic vision into practical execution.

Why join AUSDEX?

This role offers considerably more than a traditional executive appointment.

You will have the chance to:

- Build a business from its earliest stages.
- Shape organisational strategy and culture.
- Work alongside an experienced Board and Executive Leadership Team.
- Lead the operational implementation and launch of a new wholesale digital asset business.
- Influence the future direction of one of Australia’s emerging financial market businesses.
- Create sustainable long-term value for clients, shareholders and the broader financial services ecosystem.

This is an opportunity to leave a genuine legacy.

What success looks like

Success in this role will be measured not simply by implementation milestones, but by building a business recognised for:
- Strong governance
- Operational excellence
- Outstanding client experience
- Scalable infrastructure
- High-performing people
- Commercial discipline
- Sustainable long-term growth

A major early measure of success will be establishing the operational capability required to support the successful launch and subsequent scaling of AUSDEX. Why this opportunity is different

Many organisations talk about innovation.

Few have the opportunity to combine innovation with the governance, regulatory oversight and financial discipline of an established listed and regulated financial services business.

At AUSDEX, you will help build something genuinely new while working within an organisation committed to integrity, professionalism and long-term value creation.

If you are excited by the opportunity to help shape Australia’s next generation wholesale digital asset business, we would welcome the opportunity to speak with you.

For expressions of interest, please contact: [email protected]

📌 Chief Operating Officer (Sydney)
🏢 AUSDEX
📍 Sydney