CRM Manager (Parental Leave Contract)

- Location: Zetland/Sydney, hybrid work, great company culture
- 12 to 15 month full-time parental leave contract
- Seeking approximately 4 years' experience in a dedicated CRM or email marketing role within a D2C retail environment

About Love to Dream

Born in 2009, Love to Dream was famously dreamed up by mum entrepreneur Hana-Lia Krawchuk and now it's the Aussie success story loved by millions of families worldwide.

Recognised for its award winning, patented Swaddle Up™, today the ever-expanding range delivers a full sleep ecosystem for babies through to children up to 8 years old. Renowned for trusted designs, amazing product quality, comfort and longevity, Love to Dream™ is described as a game changer for parents, helping little ones and their families sleep like a baby.

Love to Dream is a high growth international business with private equity funding and an aggressive expansion plan. There's never been a better time to join one of Australia's fastest growing exports and start building your design career.

Certified as a Great Place to Work® in Australia, Love to Dream is a values-led organisation with charitable partners in each major market and a dedicated leadership program investing in the development of talent.

About the Role

We are looking for a CRM Manager to join us on a parental leave contract, reporting to the GM of Digital. You'll own our email and SMS marketing channels end to end across Australia, USA, UK, Canada and Europe.

This is a hands on, high output role suited to someone with a strong balance of creative design and analytical skills. You'll plan, design and build weekly campaigns in Canva and Klaviyo, so you'll need to be genuinely energised by fast creative work. You'll also own and optimise our automated flows strategy, and drive the CRM roadmap that grows customer lifetime value and loyalty.

You are highly organised and you build relationships with ease. You'll join a business growing rapidly across multiple international markets, launching new channels like our mobile app, and genuinely committed to AI adoption and upskilling across every part of the business.

What You'll Do

Campaigns & Creative

- Plan the weekly email and SMS calendar with our Ecommerce and Brand & Comms teams
- Design and build every campaign end to end in Canva and Klaviyo.



It's a weekly cadence, so a sharp eye for detail and quick creative turnaround are essential
- Run multi message, multi segment journeys through Klaviyo's omni channel campaign builder

Flows & Automation

- Own our full suite of flows: welcome, abandoned browse, cart and checkout, post purchase and more
- Build tailored welcome journeys for each acquisition source (lead gen, giveaways, partnerships)
- Keep the logic tight. Branching, filters, smart sending and suppression, so every customer gets the right message at the right time
- A/B test incentives, timing and content to keep flows improving

Strategy, Data & Optimisation

- Own the CRM strategy and quarterly goals across CLTV, retention, repeat purchase rate and revenue
- Grow our email and SMS lists through sign up incentives, partnerships and competitions, from form build to list import
- Build segmentation and personalisation across the customer lifecycle
- Manage our SaaS platform partnerships so we're first to new features and best practice
- Interrogate performance data and let it sharpen what we send and why

What You'll Bring

- Approximately 4 years' experience in a dedicated CRM or email marketing role within a D2C retail environment
- Expert, hands on Klaviyo proficiency. You build campaigns, flows and segments yourself, and you know flow logic and rules inside out
- A strong creative skillset and eye for detail in Canva or similar. You're comfortable with a high volume of design and creative work
- A track record of both strategic planning and hands-on execution. Equally comfortable setting the roadmap and building the campaign yourself
- A highly analytical mindset, confident with CRM reporting and turning data into action
- Exceptional communication and stakeholder collaboration skills
- Experience leading list growth strategies across email and SMS is preferred
- A bachelor's degree in marketing, business or a related field (or equivalent experience) is preferred





Must be based in Sydney and able to travel to Zetland a minimum of 3 days per week.

Our Mission & Values

At Love to Dream™, we believe today's little dreamers are the shapers of tomorrow. We want to celebrate the power of sleep with every product and brighten our world, one little dreamer at a time. Our core values inspire each of us every day:

- Dare to Dream
- Lead with Love
- Inspired by Families
- Made with Love

What's in It for You?

We believe diversity of thought fuels innovation, which is why we positively encourage applications from suitably qualified candidates regardless of their gender identity, ethnicity, sexual orientation, religion, ability, intersex status or age.

Love To Dream offers

- Start Your Career Right: Join a rapidly growing business with real mentorship and hands on learning from day one
- Opportunity: Work with a market leader in infant sleep solutions
- Cutting-edge Culture: Our inclusive, dynamic, and entrepreneurial culture encourages you to think outside the box and contribute ideas
- Wellness & Work Life Balance: Enjoy a hybrid work environment, generous leave options, and wellness initiatives
- Develop Professionally: Structured learning, mentorship and growth opportunities through our in-house leadership academy

Location: Work from our Zetland/Green Square location, with subsidised onsite parking.

- PE backed and rapidly expanding as a category disruptor for 15 years
- A supportive, mentorship rich environment
- A company recognised as a Great Place to Work®, with a values led culture and charitable partners in all major markets
- Generous benefits, flexibility (hybrid), and the chance to grow through Love to Dream's in house leadership academy

Apply Now

Be a part of something big and make a real impact on the lives of families by helping them achieve better sleep. To apply, please submit your resume and cover letter. When applying via the Linked In Easy Apply button, you will need to combine your cover letter with your CV into one document to upload.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

📌 CRM Manager (Parental Leave Contract) (Zetland)
🏢 Love To Dream™
📍 Zetland