01 Role Purpose The Fleet Merchandising Operations Manager owns end-to-end execution of in-store merchandising across the retail fleet. The role translates account plans, refit & launch calendars and trading priorities into a disciplined servicing program that delivers on-shelf standards, protects availability, and converts merchandising investment into measurable sales and margin growth.

Success is judged equally on the quality of in-store execution and the financial return it generates.

02 Key Responsibilities

- Fleet strategy. Own the national operating model — store tiering, call frequency, territory design, resource allocation and the rolling 12-month service calendar aligned to the retailer's trading rhythm.
- Team leadership. Lead the field support team and wider merchandiser fleet. Set expectations, manage capacity, and build a culture of standards, safety and commercial accountability.
- Stakeholder management. Partner with internal operations, finance & business teams, retailer state operations and store managers. Represent field ops in S&OP;, range review and launch readiness forums.
- Third-party services. Manage 3rd Party merchandising services under defined SLAs.
- Safety & compliance. Own WHS and Chain of Responsibility across field travel and store activity. Lead incident reporting, investigation and corrective action.
- Reporting & insight. Own the merchandising performance reporting suite. Use sales, SOH and Open PO data to direct field activity to the highest-return opportunities.
- Cross-functional. Align with Supply Chain on stock flow, Marketing and Category on launches and promotions,



and Finance on budget and ROI.

03 In-Store Servicing

Servicing schedules. Design and run a tiered call cycle (A/B/C/D stores) with frequency calibrated to turnover, complexity and priority. Maintain a master schedule covering cycle calls, current-line cut-ins, planogram resets, promotional builds, seasonal changeovers, recovery visits and ad-hoc retailer callouts. Sequence launches so priority stores are serviced first, and speed-to-shelf targets are met.

Execution standards. Planogram and ranging compliance; full, faced and fronted product with back stock worked to shelf; strip and secondary placement to plan; POS, ticketing and price integrity; fixture condition; photo evidence against a defined shot list; Company & retailer protocols upheld on every call.

Operational outcomes. Lifted on-shelf availability and reduced out-of-stocks; faster speed to shelf on new lines; higher planogram compliance scores; improved call completion against schedule; reduction in repeat issues and aged defects; stronger sell-through on strips and secondary locations post-visit.

04 Financial Performance KPIs

Return on investment

- Cost per call vs sales response per call
- Merchandising ROI — incremental $ per $ spent
- No Shows - Lost Sales




- Budget performance vs plan

Availability & stock

- Open PO conversion to shelf within lead time
- SOH accuracy post-call

Sales & sell-through

- Sales uplift attributable to servicing (pre/post call)

Margin & loss

- Field spend as a % of w/s sales

05 Experience & Capability

ESSENTIAL

- 5+ years in retail field, merchandising or account operations, with 3+ years leading a multi-state or national team
- Demonstrated experience servicing a major grocery, DDS or specialty retailer fleet
- Strong command of merchandising KPIs and confidence reading sales and SOH data to direct field activity
- Proven budget ownership and a track record of delivering measurable ROI on field investment
- Working knowledge of WHS and Chain of Responsibility as it applies to field workforces
- Full Australian working rights and a current driver's license

HIGHLY REGARDED

- Experience with Big W, Woolworths or Coles store operations and trading rhythms
- Hands-on use of field execution platforms (Scheduling and Monitoring Platforms [Connecteam, or other])
- Strong Excel and Reporting skills
- Experience managing third-party merchandising services under SLA

BEHAVIOURS

Operationally disciplined, commercially literate, direct communicator, hands-on — comfortable in store, in the data and in front of stakeholders in the same day.

06 What's on Offer

Competitive base, tools of trade (vehicle or allowance, laptop, phone), and a direct, fast-moving team that backs operational discipline and commercial outcomes.

📌 Fleet Merchandising Operations Manager (Sydney)
🏢 A. Royale u0026
📍 Sydney