Welcome.

We're Welcome. Based in Darlinghurst, right on Hyde Park, our team delivers a true full-service offering under one roof. Clients are serviced to exceptional standards as we partner with them for strategy, brand, creative, design, all things digital, social, content creation, SEO, SEM, media, a full technology team, support, data and AI. Essentially, we're the first and last agency a client needs.

Importantly, we're not a production line. We don't outsource. We don't hand off. Every campaign, every media plan, every client budget is handled by a tight, experienced, performance-focused in-house team that genuinely cares about the work — and importantly, about each other.

Working here means you don't just run ads — you grow. You're plugged into strategy, creative and analytics on the same accounts, exposed to every corner of a client's marketing, and given the challenges most specialists wait years to get near. We invest seriously in training and development across multiple learning streams, and our social club makes sure we take the time we spend together just as seriously.

The Role

We're looking for a Senior Paid Media Specialist who lives and breathes performance — someone with real depth across Meta and Google, a working command of programmatic, and the judgement to turn big budgets into award-winning, high-performing campaigns.

You'll own paid media strategy and execution across a premium portfolio of clients — planning, building, optimising and reporting on campaigns that have to perform on a global stage. You'll work shoulder-to-shoulder with our in-house strategists, creatives, content and analytics teams to build full-funnel campaigns that deliver on our clients' ambitions, not just their click-through rates.

This is a hands-on role with room to lead. You'll contribute to the standard for how paid media is done here, mentor where it counts, and help shape the way we measure and prove performance for some of the most exciting brands in the market.

The media landscape is changing faster than ever — AI-driven buying, signal loss, privacy-first measurement, new channels appearing overnight. We want someone who's already thinking about what that means for performance, or who has the curiosity to get ahead of it fast. We'll back you either way.

Responsibilities

This is a senior role with genuine runway. Do great work and there's room to grow the discipline around you — mentor and build a team, shape how we measure, package and pitch paid media, and step into the leadership of a growing capability. Whether your ambition is deeper technical mastery, strategy, or leading people, we'll back the direction you want to take.

What You'll Do

- Own paid media strategy and execution end-to-end across a premium client portfolio — Meta, Google, programmatic and emerging channels — spanning brand, lead-generation and e-commerce / direct-response objectives
- Plan, build, launch and optimise campaigns across Google Ads (Search, Performance Max, Demand Gen, Display, YouTube) and Meta (Advantage+, prospecting and retargeting)
- Extend campaigns across the wider paid ecosystem — TikTok, LinkedIn, Pinterest, and programmatic display, video and audio via DSPs




- Manage and pace significant media budgets with discipline, spotting opportunities to scale what's working and cut what isn't
- Build full-funnel media plans that connect brand and performance, developed hand-in-hand with strategy and creative
- Partner with our in-house web, design and dev teams to sharpen landing pages and conversion journeys — CRO that lifts performance well beyond the click
- Own measurement — conversion tracking, GA4, Google Tag Manager, and a privacy-first approach to attribution as signal loss reshapes the game
- Design and run rigorous testing — audiences, creative, bidding and landing experiences — and turn results into the next round of gains
- Bring AI into your workflow intelligently — automated bidding, audience modelling, creative iteration and reporting — while keeping a strategist's hand on the wheel
- Turn performance data into clear, confident, client-ready storytelling — the "so what" and the "what's next," not just the numbers
- Collaborate across all 10 disciplines to create integrated, award-worthy work that delivers on our clients' strategies

About You

- 2–3+ years hands-on in a dedicated paid media / performance role, ideally agency-side and across multiple clients
- Genuine depth in both Meta and Google — you can build, optimise and troubleshoot campaigns in your sleep
- Working experience with, or strong exposure to, programmatic buying (DV360, The Trade Desk or similar)
- Confident managing and optimising meaningful budgets across channels, fluent in the metrics that matter — CPC, CPM, CPA and ROAS — and comfortable with the accountability that comes with them
- Fluent in measurement — GA4, Google Tag Manager, conversion tracking, and the platforms' native reporting
- Commercially minded — you connect media performance to real business outcomes and account growth, not vanity metrics
- A clear communicator who can translate performance into plain-language recommendations clients trust
- Ready for — or already working on — global brands, big challenges and campaigns that have to deliver
- Curious, collaborative and quick to learn, with a growth mindset and a real appetite for great work

Don't tick every box? If you've got genuine depth in Meta and Google and you're hungry to grow into the rest, we'd still love to hear from you.

Bonus Points

- Broader marketing experience — SEO/SEM, CRO, lifecycle/CRM, content or social — that helps you see the whole funnel
- Hands-on programmatic buying across display, video, audio, CTV or digital out-of-home
- Experience with feed management and shopping campaigns (Google Merchant Center, dynamic retail)
- Familiarity with server-side tracking, the Conversions API, or first-party data and CDPs
- Reporting and dashboarding skills (Looker Studio or similar) that make performance easy to see




- Hands-on with bid-management and reporting platforms (Search Ads 360, Skai, Smartly, AgencyAnalytics or similar)
- Exposure to retail / commerce media (e.g. Criteo) or data clean rooms (e.g. LiveRamp)
- Experience across B2C, B2B or major consumer brands
- A track record of campaigns that have won — awards, results, or both

What We Offer

- Competitive salary package — structured to suit you
- Performance-based bonuses tied to real outcomes
- A home base on the city fringe, right on Hyde Park, that you'll actually want to come into
- Access to all agency disciplines in-house — you'll learn more here than anywhere else
- Multiple streams of training and development — we invest in your growth seriously
- A social club that brings the whole team together when the work pauses ?
- A premium client portfolio — globally recognised brands with real budgets and real ambition
- A culture that values ideas, ownership and results over hierarchy and vanity metrics

Why Welcome?

We've been around long enough to know what a great agency looks and feels like — and we've spent every year since building exactly that. This isn't a role you'll outgrow in twelve months and move on from. It's a place where careers genuinely develop, where your thinking shapes the work, and where the next challenge is always just around the corner.

You'll work on brands worth talking about, alongside people worth learning from — creatives, strategists, designers, content producers and technical engineers, all collaborating on the same accounts, all under one roof. For a paid media specialist, that changes everything: your campaigns are built with the creative team, not handed to them; your measurement is backed by real engineering; your strategy sits at the table from day one. That kind of exposure doesn't happen at most agencies.

At Welcome, it's just Tuesday.

We invest in your development through real training programs, not just "we encourage learning." And when 5 o'clock hits — or sometimes before it does — we know how to switch off and actually enjoy each other's company. We're a team of foodies, coffee experts and people who believe a good offsite is worth every minute away from the desk. We hang out, we eat well, we laugh a lot, and we come back to do it all again the next day.

This is a place built for people who want to do the best work of their careers — without burning out, without missing out, and without wondering whether the people around them actually give a damn. They do. We all do. That's Welcome.

Sound like you?

If you're excited about running world-class paid media, working with a team that has every discipline in the building, and inventing better outcomes for some of the world's most recognised brands, we'd love to hear from you.

Send us your resume and a short cover letter telling us about your relevant experience, a campaign you're proud of (and the results behind it), and why Welcome feels like the right fit.

- Salary Range : $100k-130k
- No recruiters, please.
- Welcome is an equal prospect employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.
- Must be Authorised to work in Australia

📌 Paid Media Specialist (Sydney)
🏢 We Are Welcome
📍 Sydney