Role Description This part time remote Performance Marketing Manager / Growth Marketing Manager role focuses on designing, executing, and optimizing digital marketing campaigns to drive user acquisition, engagement, and revenue growth for Crece con tus Datos. The role involves planning performance marketing strategies across channels (such as paid search, paid social, and email), conducting ongoing A/B testing, and analyzing campaign data to improve ROI. The manager will collaborate with product, content, and data teams to define growth experiments, optimize funnels, and identify new opportunities for audience expansion.

Day-to-day responsibilities include setting and monitoring key performance metrics, managing budgets, preparing performance reports, and communicating insights and recommendations to stakeholders.

Qualifications

- Strong performance and growth marketing skills, including experience with paid acquisition, conversion rate optimization, and campaign management.
- Proficiency with analytics and tracking tools (e.g., Google Analytics,



tag managers, attribution platforms) and the ability to translate data into clear insights and actions.
- Experience with A/B testing, experimentation frameworks, and funnel optimization across web and mobile environments.
- Familiarity with common digital channels (search, social, display, email) and audience targeting methods, including segmentation and remarketing.
- Ability to manage part-time remote work effectively, prioritize tasks, and collaborate asynchronously with cross-functional teams.
- Strong communication skills for presenting performance reports, growth plans, and recommendations to non-technical stakeholders.
- Knowledge of marketing automation, CRM systems, and lifecycle marketing is an advantage.
- Prior experience in data-driven or education-focused organizations is a plus, along with a demonstrated interest in analytics and continuous learning.

📌 Performance Marketing Manager / Growth Marketing Manager (Australia)
🏢 Crece con tus Datos
📍 Australia