Bigdatr is an Australia-based advertising data and insights business that services some of Australia’s biggest brands. We supply competitor advertising and marketing intelligence to help our clients make informed decision about their media plans and creative strategies.
The Product Manager will work closely with the companies Management team and functional leads to deliver on yearly objectives and critical customer initiatives. This role is intrinsically linked to engineering and data functions to understand customer behaviour, feature alignment, data integrity and quality.
Responsibilities
- Define and drive the product roadmap balancing data coverage, insight quality and usability.
- Translate marketer workflows - competitive benchmarking, spend analysis and media mix insights into product requirements and features.
- Define metrics that show insight engagement, alerts acted on and retention and use them to guide iteration.
- Stay ahead of trends in digital advertising by documenting and education the business on ad tech platforms and competitive intelligence tools to keep product differentiation.
- Conduct customer research with marketing teams and customers to validate use cases and uncover current opportunities in competitive intelligence.
Qualifications
- 6+ years of product management experience, ideally in advertising, marketing or data/analytics products.
- Experience working with large global datasets and translating them into digestible product features.
- Track record of shipping features end-to-end, from spec through launch, in close partnership with engineering and data science.
- Excellent written and verbal communication skills with the ability to explain complex data concepts to both technical and non-technical stakeholders.