About the role

HB Forklifts is an upcoming supplier of used material handling equipment. You will be the key point of contact for businesses actively seeking to purchase or upgrade their forklift fleet. Your focus will be on providing consultative, solution-based sales and business development. You will assess operational needs, recommend the right equipment from our extensive inventory, and manage the entire sales cycle from initial inquiry through to delivery and handover.

Key responsibilities
Manage inbound leads by responding promptly to incoming calls, web inquiries, and walk-in customers, converting high-intent leads into sales
Conduct needs assessments with business owners, warehouse managers, and procurement teams to understand their operational requirements, site conditions, and budget
Provide expert recommendations matching clients with the right forklift, attachment, or material handling solution from our range of well-maintained current and used stock
Manage the sales cycle by preparing clear and accurate quotes, negotiating prices and terms, and finalising sales contracts
Demonstrate equipment by hosting customers at our Pakenham premises to demonstrate the functionality and features of our machinery
Coordinate equipment delivery and handover




Build client relationships by developing robust, lasting rapport with returning industrial, logistics, and manufacturing clients to secure repeat business
Maintain records by preparing sales reports and maintaining accurate records of client activity, quotes, and sales
Identify, meet and build relationships with current prospective clients across relevant industries
Meet and build relationships with potential clients occasionally for business development

About you
Proven sales track record in selling machinery, industrial equipment, automotive, or other technical products to business clients (B2B)
Outstanding negotiation skills and a consultative approach to solution-based selling
Comfortable using up-to-date sales tools, Microsoft Office, and communication platforms
Solid communication skills to understand and clearly communicate technical product specifications to a non-technical audience
Self-motivated and comfortable managing your own client pipeline and driven to exceed targets
Current driver's licence and reliable vehicle (some travel to client sites may be required)

About us

HB Forklifts is an upcoming supplier of used material handling equipment.

📌 Sales Representative Forklifts & Material Handling Equipments Pakenham
🏢 HB Forklifts
📍 Pakenham