Our client is a Sydney-based e-commerce business operating in the wholesale and retail garden decor sector with seven years of successful trading across Australia.
They operate with a small, agile team that highly values initiative, accuracy, and leveraging up-to-date AI tools to work smarter.
They are now seeking to hire aSocial Media & Email Marketing Managerto lead organic social channels, execute automated email campaigns, and drive audience engagement.
This role plays a vital part in building brand loyalty, nurturing customer journeys, and continually optimising marketing performance through data-led decisions.
Job Responsibilities
Social Media & Community Management
Plan and maintain organic content calendars for Facebook and Instagram
Write, create, and schedule engaging organic social media posts
Manage all day-to-day operations within Meta Business Suite
Prepare eye-catching graphics and creative assets using Canva and AI tools
Monitor and respond promptly to routine social media comments and messages
Email Marketing & Automation
Build and dispatch Klaviyo email campaigns, newsletters, promotions, and product launches
Create and maintain automated email flows including welcome, abandoned cart, post-purchase, and win-back sequences
Segment customer lists effectively based on engagement behaviour and purchase history
Personalise email content for varied customer cohorts to boost conversion
Conduct systematic A/B testing across subject lines, body content, offers, and send times
Strategy, Analytics & AI Integration
Monitor performance and compile reports on engagement, open rates,



click-through rates, conversions, and revenue
Recommend actionable campaign improvements using performance data insights
Support paid Meta campaigns through target audience research, creative preparation, and performance reporting
Conduct regular competitor analysis, trend research, and content ideation
Utilize AI tools such as ChatGPT and Claude daily to enhance productivity and content output
Minimum 5 years of experience in social media management or email marketing within retail or e-commerce
Advanced hands-on proficiency with Meta Business Suite managing Facebook and Instagram accounts
Advanced expertise in Klaviyo managing campaigns, flows, customer segmentation, and reporting
Intermediate to advanced skill in Canva and generative AI tools such as ChatGPT or Claude
High level of written English communication proficiency
Data-driven mindset with proven capability to interpret metrics and adjust marketing strategies
Reliable hardware setup with minimum i5/i7 10th Gen processor, 16GB RAM, dual monitors, and high-speed internet with a backup connection
Nice-to-Have Skills
Prior experience in the garden decor, home, or wholesale e-commerce spaces
Hands-on exposure to assisting with paid Meta advertising setup and creative preparation
Practical experience writing custom AI prompts to streamline copy and design workflows
Permanent work-from-home set-up
Dayshift (Australian Eastern Standard Time business hours)
Full-time job
HMO (STAFF only)
Annual leave
13-month pay
With Government mandated benefits
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📌 Social Media & Email Marketing Manager (New South Wales)
🏢 Virtual Staff 365
📍 New South Wales