Occupation:Communications, marketing and media
Location:Melbourne - CBD and Inner Metro suburbs
Reference:VG/VHLEADPR
VicHealth is the world's first health promotion foundation that supports long-term, evidence-based health promotion practice, partnerships and leadership.
We are a global leader in health promotion, as a Collaborating Centre with the World Health Organization.
When considering applying, please note that the Victorian Government has accepted the recommendation to integrate VicHealth into the Department of Health.
Our key prevention work continues, including the delivery of programs, partnerships and funding rounds, as we await further information.
Please visit our website for the information we currently have available.
VicHealth welcomes and values applications from candidates who are of Aboriginal and Torres Strait Islander descent, candidates with culturally diverse backgrounds, candidates with disability and those from the LGBTQIA+ community.
We are committed to making reasonable adjustments to ensure a safe and healthy working environment.
About the role:
This role leads VicHealth's public relations efforts by driving media strategy, strengthening the organisation's reputation, fostering key media and stakeholder relationships, ensuring impactful communication of VicHealth's health promotion messages, and supporting leaders to communicate effectively with the public and media.
Key responsibilities:
Leading the development, implementation and evaluation of media and PR strategies
Providing media advice and coaching/mentoring




Building and maintaining relationships between VicHealth and journalists/other media professionals
Writing, editing and pitching media/communications materials
Working with the CEO Office to plan and coordinate CEO media and thought leadership opportunities
You are:
An experienced PR qualified with excellent writing skills and a strong understanding of the media cycle
A confident communicator and natural relationship builder, with the ability to negotiate, influence and persuade
Proactive, curious and comfortable working in a fast-paced environment
Qualifications and experience:
Tertiary qualifications in Journalism, Communications, Marketing or Public Relations or similar area
At least 5 years' of relevant working experience
Experience developing and delivering proactive PR and media strategies
Strong track record of securing quality media coverage
Excellent media writing skills
Experience managing reactive media issues and reputational risk
Experience in data analysis, monitoring and reporting
Closing Date:Monday 31 August ****
Group:Social Marketing and Communications
Tenure:Full-time, fixed-term (until 27 August ****)
Classification:VicHealth Grade D
Remuneration:Starting at $97,891 per annum (plus superannuation and other benefits).
The role will participate in an out-of-hours media on-call roster and will receive an allowance for rostered periods and additional leave.
Perks and benefits:
Hybrid-work model
Professional development opportunities
Employee Assistance Program
Applications close Monday 31 August **** at *****pm
#J-*****-Ljbffr

📌 Lead, Public Relations (Melbourne)
🏢 State Government Of Victoria, Australia
📍 Melbourne