Travellers Autobarn is one of the most recognised names in global campervan travel, helping backpackers, digital nomads, couples and families hit the open road acrossAustralia,New Zealand,the USAandJapan.
We're looking for a creative, hands‐onContent & Social Marketing Managerto own our content, organic social, influencer marketing, email/CRM and website content across all markets.
This role reports to theGlobal Marketing Managerand works closely with ourPerformance Marketing ManagerandWeb Developeracross SEO, CRO and paid media.
Travellers Autobarn is one of the most recognised names in global campervan travel, helping backpackers, digital nomads, couples and families hit the open road acrossAustralia,New Zealand,the USAandJapan.
We're looking for a creative, hands‐onContent & Social Marketing Managerto own our content, organic social, influencer marketing, email/CRM and website content across all markets.
This role reports to theGlobal Marketing Managerand works closely with ourPerformance Marketing ManagerandWeb Developeracross SEO, CRO and paid media.
Why this role?
Because we're not a typical travel company - we're built on road‐trip culture and freedom.
This role gives you:
Ownership of an established global brand's voice and content
Breadth across content, CRM, influencer marketing and website optimisation
A seat at the table on campaigns across some of the world's most exciting travel markets
What you'll do
Social & content:Own organic social strategy (Instagram, Facebook, TikTok, YouTube,



Pinterest) and the integrated content calendar across social, website, blog, email and campaigns, including creating, writing and optimising blog content.
Website & CRO:Own website content and CRO, working closely with the Performance Marketing Manager on SEO and performance insights to lift bookings and conversion.
Email & CRM:Own email/CRM activity through HubSpot - newsletters, lifecycle campaigns, segmentation and optimisation.
Influencer & creator marketing:Manage relationships end‐to‐end, from negotiation to reporting.Campaigns:Support global and local promotions, and provide marketing support and assets to trade partners and branches.
Creative support:Develop copy and assets for paid campaigns, coordinating creative suppliers as needed.
About you
5+ years' experience in content, social or digital marketing
Strong copywriting and content creation skills
HubSpot or similar CRM experience highly desirable
Influencer/creator marketing experience
Solid understanding of SEO, CRO and website content
Commercial, data-driven mindset
Robust organisational skills and ability to manage multiple markets and priorities
Travel, tourism or multi-market experience is a plus
What we offer
Real creative ownership of a global brand
A fun, relaxed, traveller‐centric culture
International travel opportunities
Campervan road trip discounts
Salary: A$95,000-A$100,000 + super, depending on experience
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📌 Content & Social Marketing Manager (New South Wales)
🏢 Travellers Autobarn
📍 New South Wales