APG & Co
A leader in the Australian fashion industry, APG & Co designs and manages Sportscraft, SABA and JAG. For over 50 years, APG & Co. has curated, grown and evolved these brands to be at the forefront of Australian fashion. We celebrate our history while allowing our brands to express themselves in contemporary, relevant and authentic ways.
The working workplace is dynamic, professional and passionate. The mission: Bringing Style to Life. APG & Co values working as a collective, thriving on change, and playing to win. We are built to last.
About the Role
The Marketing Executive is responsible for the day-to-day execution of SABA's marketing and communications activity, bringing the brand's strategy to life across retail, ecommerce, CRM, social and content channels.
The role works closely with an external Marketing Consultant, who provides strategic direction, campaign planning input and brand guidance. The Marketing Executive directly coordinates and manages the output of an offshore Graphic Designer and an offshore Marketing Coordinator / Social Media Coordinator, ensuring all creative and content deliverables are briefed clearly, produced on time, on brand and to a high standard.
This is a hands-on, execution-focused role suited to someone who is highly organised, detail-oriented and comfortable coordinating a small, distributed team to deliver consistent, high-quality marketing output that supports SABA's position as an accessible luxury Australian fashion brand.
Key Responsibilities




Marketing & Communications Strategy
Offshore Team Coordination
Customer First | Community & Omni-Channel
Product & Content That Converts | Elevate the Brand
Retail Marketing | Profitable Stores
Social Media, PR & Brand
Creative Production & Agency Management
Requirements
Successful translation of customer insights, consumer research, sales, and market data into clear action plans
Strong understanding of communications development, campaign management & implementation and production processes
Knowledge of emerging technologies and AI tools, and their application across marketing, content creation, customer engagement and business productivity.
Experience managing agencies, suppliers and external partners.
Budget and supplier management.
Fashion or retail industry experience essential.
Experience delivering customer-focused marketing initiatives, events, partnerships and content programs.
Strong organisation, project management and prioritisation skills.
Ability to think strategically while remaining hands-on in execution.
High attention to detail and ability to solve problems using initiative.
Perks & Benefits
As part of the APG family, you'll enjoy:
50% off all our brands
Flexible working options – hybrid WFH and beautiful studio/office space
4pm Friday finishes and true work/life balance
Birthday leave + monthly social events, morning teas & more
Employee Assistance Program for you and your family
Paid Parental Leave
#J-*****-Ljbffr

📌 Saba - Marketing Executive (Sydney)
🏢 Apg
📍 Sydney