Established in **** by Zoe Kratzmann, this namesake brand is an independent, Australian and premium fashion house driven by elevated, feminine and confident dressing solutions.
The zoe kratzmann ethos is anchored by a sense of ease, timeless style and femininity. Effortless and contemporary style that is both minimalistic and unique, the zoe kratzmann DNA is underpinned by an unwavering commitment to service.
About the role
Do you love bringing luxury experiences to life across web, email and paid ads with a strategic and performance-focused approach?
Team, technology, and a complete dedication to performance and brand evolution. These are the principles that define us. You join us off the back of a period of rapid growth, and you will help build the creative operational frameworks that hold our aesthetic standard as the team scales.
You will design premium fashion visuals across every digital channel, with a sharp focus on email and retention journeys, paid media and on-site conversion.
You report to the Head of Marketing and sit within a marketing team of six. You will work alongside our Junior Graphic Designer, who you will mentor and develop. This role has no direct reports.
What you will do
Email and retention
Design email campaigns and user journeys in Figma, Adobe Suite and other platforms
Build reusable modular EDM templates that speed up production without flattening the creative
Produce design variants for A/B testing across flows and campaigns
Ecommerce and web
Design homepages, landing pages, banners and collection creative
Work with our Ecommerce Manager on image selection so we present the strongest visuals on every page
Edit and prepare website assets for seasonal collections to zk standards and specifications
Build high-impact homepage assets for weekly product drops




Design for conversion. Layout, hierarchy and CTA treatment are well understood and tested consistently
Paid media
Create platform-aware visuals for paid social, paid search and retargeting
Produce static and light motion variants at the volume testing requires
Manage briefs into, and out of our paid media agency, as well as a small team of external freelance supports
Campaign and seasonality
Adapt creative into the full asset suite each channel requires, ensuring modern workflows and maximum efficiency
Support seasonal lookbook design alongside our Creative Director, print-ready and on time
Edit, retouch, composite and colour correct product, lifestyle and campaign imagery
Produce light motion graphics, GIFs and short-form video edits
Standards, team and process
Mentor our Graphic Designer through ideation, collaboration, feedback and technical support
Support recruitment and onboarding for future creative hires
Contribute to creative reviews for brand consistency, quality and production accuracyKeep source files, templates and final assets organised so work can be updated and reused
Find and fix inefficiencies in our creative process and workflow
Bring current ideas, executions and visual concepts within brand guidelines every month
Use AI-assisted tools to lift output without dropping the standard.
Stay current on fashion, ecommerce, design and emerging creative tools




What you will bring
5 to 7 years in digital graphic design
At least 3 of those years in a fashion, e-commerce or consumer brand, or within an agency working across the same contexts.
At least 2 years producing paid digital and email creative at pace
A portfolio showing sound judgement in website and brand execution: layout, grids, typography, colour, spacing and hierarchy
Advanced Figma skills, as well as working knowledge of Illustrator, Photoshop and InDesign
Experience designing to an established brand system, and the confidence to evolve it
An eye for how a design translates to web, including how layouts behave across screen sizes
Clear communication, and the confidence to explain your reasoning and take feedback
Comfort working to performance data. You should want to know what the asset did after it went live
Why work with us
You will be part of a high-growth brand and work within a dedicated, positive team. Your training and development will be invested in and driven by you. We make decisions quickly and do not waste our time in meetings or overcomplicate the work. Alongside 20 years of growth, we maintain an entrepreneurial spirit where people have an impact and are recognised for it.
Some of what we offer includes:
Complimentary product every month, access to seasonal samples, styling vouchers and discounts
Sunshine Coast head office with free parking.
Generous paid parental and maternity leave
Genuine progression and development pathway
Annual training budget
Competitive remuneration, reviewed annually
Paid volunteer leave and an Employee Assistance Program inclusive of 6 free sessions.
Early finishes, lunches and team social calendar
#J-*****-Ljbffr

📌 Graphic Designer - Fashion E-Commerce (Queensland)
🏢 Zoe Kratzmann
📍 Queensland