Job Description
About Fetch
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Fetch is how modern pet parents give their pets the best care. One pink app for insurance, health, and care. Easy, fair, and kinda fun. We've raised our Series A from Lightspeed and Airtree, customers love us (rated #1 by Choice Magazine!), and we're growing fast.
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We're building Australia's most loved pet health brand, and now we want many more pet parents to notice us, follow us and share us. That's where you come in.
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Location: Sydney (Hybrid, 3-4 days in-office, or out on a shoot)
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Employment type: Full-time
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Compensation: Competitive Series A salary + meaningful equity
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Working with: Works closely with the Head of Marketing and the founders.
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Your role
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We're looking for a brilliant Social & Content Lead to make Fetch famous. Organic short-form is yours end to end: concept, script, shoot, edit, post, learn. TikTok, Reels and Shorts. You'll need to be fast, tasteful and properly internet-native, and your content should feel like it belongs in the feed, not like a brand trying to do TikTok.
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Make Fetch worth following on TikTok, Instagram and YouTube Shorts
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Own organic short-form end to end: concept, script, shoot, edit, post
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Turn real Fetch moments into content people watch, save and send
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What you'll build
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A feed worth following: TikTok, Instagram and YouTube Shorts that grow real engagement.
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Repeatable series, not one-offs: formats that compound instead of random posts.
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A trend radar: knowing early what Fetch should jump on, ignore or twist.
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Fuel for paid: your best hooks, openings and variants feeding performance.
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About you
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You understand the internet in your bones. You know why a video gets watched twice, when a hook is too slow, and when a trend is already dead. Maybe you've worked at a consumer brand, an agency, a media company, or built your own channel. What matters is that you've made content people actually watched, saved and sent.
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2+ years making short-form content, in-house, at an agency, or on your own channel
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You've built or grown a channel with real engagement
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You shoot and edit yourself (iPhone or mirrorless, CapCut, Premiere, or whatever ships fastest)
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Strong writing across hooks, scripts and captions
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You already use AI tools (Higgsfield, Descript, Runway, ElevenLabs, Claude) and know when to handcraft
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Bonus: your own audience or personal channel
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Beyond the CV
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You're funny, observant and brave
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You can turn a small pet-parent truth into a big social idea
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You're full of ideas, and you actually ship them
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You can take feedback without getting weird about it
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You love pets, and you get why people are obsessed with them
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You probably won't love this role if
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You don't really live on TikTok, Reels or Shorts
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You need a big team, a big budget or a perfect brief
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You'd rather talk about strategy than make the thing
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You're too polished to move quickly
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What it's like here
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We're ambitious, team-oriented, and genuinely enjoy building together. The Fetch team is smart, thoughtful, and kind. Low ego, open, caring, and always supportive.
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You'll be involved early in strategy. You're encouraged to give your opinion and debate with founders and the rest of the team
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Weird is welcome. We value unexpected perspectives and people who think differently, so just be you
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Work on a product genuinely loved by tens and tens of thousands of pets, pet parents and vets
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We're growing FAST. It's an exciting time to join and you'll directly impact the future of our products
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And the perks
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Competitive Series A salary + meaningful equity
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Hybrid working (3-4 days in-office)
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Latest MacBook Pro and a top setup
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Two team retreats each year
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Office dogs for cuddles and interruptions
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Bean to cup coffee machine, unlimited fruit and snacks. Toblerone on-tap
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#J-*****-Ljbffr

📌 Social & Content Lead (New South Wales)
🏢 Fetch Pet
📍 New South Wales