Social-first agency WE THE PEOPLE, is looking for an enthusiastic Social Media Lead (Creative Editorial ) to join our growing team in Melbourne.

WE THE PEOPLE is a social-first agency helping brands to Own The Moment. We believe that to conquer attention on social & digital platforms today, brands need to find the right mix of speed, culture & creativity to shape behaviour. We've offices in Melbourne, Sydney & Auckland and count ourselves lucky to be working with some of Australia's leading brands.

About the Role

As a Social Media Lead (Creative Editorial), you’ll be responsible for the social creative outputs across a range of local & regional brands. This is an exciting role for someone who is passionate about social media and who has their finger on the pulse of content trends, culture-first creativity, emerging platforms, and formats. Being responsible for a small team, and working within our broader leadership structure, you'll be an engaged and proactive creative leader working to deliver scroll-stopping small & big ideas.

In this role, you’ll…

- Lead the planning, creation and implementation of Social Media programs, both paid and organic, for client partners, with a specific focus on social video/TikTok.
- Develop an on-brand social media content strategy for client partners, with tactical approaches for each channel.
- Leading & managing Social Video (TikTok, Instagram Reels, YouTube) projects through the agency, including allocating responsibilities, providing direction and tasking work across the team.
- Lead a team of Social Video Producers & Coordinators to deliver social and content works for client partners; being accountable for the integration, management, strategic approach and delivery of all key work streams.
- Ideate on-brand social content (with a focus on Social Video/TikTok video content); developing scripts and concepts to be captured, as aligned with the brand's social/TikTok strategy.
- Organise Social Video shoots - including the organisation of talent and location, with the support of other agency staff.




- Capture and edit Social Video content both in-app and/or on CapCut /Adobe Premiere.
- Engage the client to demonstrate how tactical content aligns with strategy and gather active feedback.
- Develop performance reports to share internally and with our client partners to share future optimisation of content.
- Participate in new business pitches and activities, as required.
- Oversee the training and mentoring of junior team members within the Creative & Content Team.
- Directly responsible for building and maintaining relationships with senior stakeholders (internal and external) that client partners request by name.

You’ll be bringing to the table...

- Minimum 6-8+ years of social media marketing and/or content creation experience.
- The ability to capture and edit engaging content suitable for social media channels.
- Prior Experience developing social media strategy, content and copywriting & running social media accounts for brands.
- The ability to create engaging visual social media assets and a solid understanding of the Adobe Creative Suite
- A passion for creativity and coming up with recent content ideas.
- A proven leadership capability, with prior experience leading creative teams.
- The ability to work both independently and collaboratively within a team environment.
- Strong communication skills to confidently share ideas and present work to other team members and clients.
- Strong organisational skills to ensure tasks are completed on tight deadlines.
- A proactive approach to work and delivering great results for clients.
- Previous experience in an agency or in-house background, with a specific focus on social, is viewed favourably.

What we offer you...

- A fun and energetic workplace full of passionate, creative people.
- Based in our Collingwood office!
- Flexible working arrangements; we’re not just about the 9 – 5 and offer flexibility in the ways we work.
- Opportunity to grow your career through professional development and up-skill opportunities at We The People.
- The chance to build your career in our growing team.

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📌 Social Creative Lead (Melbourne)
🏢 We The People
📍 Melbourne