An exciting opportunity has become available for an Influencer & Partnerships Lead to join a rapid-growing Australian beauty brand.

This is a hands-on, high-ownership role for someone who lives and breathes beauty, creators and social media. You’ll be responsible for building a strong influencer ecosystem, creating a consistent pipeline of high-performing content and developing partnerships that drive brand awareness, engagement and growth.

The Opportunity

You’ll own the influencer and partnerships function end-to-end — from identifying and building relationships with the right creators, through to negotiating partnerships, managing content delivery and measuring results.

You’ll work closely with Social and Performance Marketing to ensure creator content is not only on-brand and culturally relevant, but also commercially effective.

This role is ideal for someone who is commercially savvy, highly organised and genuinely plugged into the beauty and social landscape , with a strong eye for talent and content that performs.

Takes ownership and gets things done without being chased.

- Moves quickly and thrives in a fast-paced environment.
- Has strong creative instincts but is equally comfortable looking at the numbers.
- Builds authentic, long‑term relationships with creators and partners.
- Is constantly looking for the next creator, trend or opportunity.
- Brings ideas to the table rather than waiting to be told what to do.
- Cares about the details and maintains a high standard.
- Measures performance and uses data to make better decisions.

RESPONSIBILITIES +

- Build and scale the brand’s influencer and creator program across beauty,



lifestyle and relevant cultural categories.
- Develop and manage relationships with influencers, creators, talent managers and agencies.
- Identify emerging talent and build a diverse network of creators at different levels.
- Negotiate fees, deliverables, usage rights and partnership terms
- Develop clear, creative briefs that enable creators to produce authentic, high‑performing content.
- Own the influencer content pipeline from outreach through to final delivery.
- Create social and paid content, including filming and appearing on camera where required.
- Coordinate creator shoots, events, gifting and activations.
- Work closely with Social and Performance Marketing to brief content against key commercial objectives.
- Manage and grow ambassador and affiliate programs.
- Lead influencer gifting, seeding and product sampling initiatives.
- Manage influencer activity around product launches, campaigns and key brand moments.
- Develop brand collaborations, giveaways and cross‑promotional partnerships.
- Stay across beauty trends, emerging creators, social platforms and cultural moments.
- Identify opportunities to turn trends and cultural moments into content and partnerships.
- Support PR, events and brand activations as the function grows.
- Track performance and report on influencer activity, content output and ROI.




- Maintain accurate records of partnerships, contracts, gifting, content usage rights and deliverables.

REQUIREMENTS +

- Proven experience in influencer/creator marketing, partnerships, social media, PR or a related field.
- Experience within beauty, fashion, lifestyle or consumer brands.
- A strong understanding of the influencer and creator landscape.
- An excellent eye for talent and a natural understanding of what makes beauty content perform.
- Strong commercial skills, with confidence negotiating fees, usage rights and partnership terms.
- Exceptional organisation and the ability to manage multiple creators and campaigns simultaneously.
- Confidence creating content and appearing on camera.
- A genuine passion for beauty, social media and internet culture.
- Strong communication and relationship‑building skills.
- A self‑starting attitude and the ability to take complete ownership of your channel.
- A willingness to travel occasionally for shoots, events and activations.

How You Work

You’re someone who:

- Takes ownership and gets things done without being chased.
- Moves quickly and thrives in a fast-paced setting.
- Has strong creative instincts but is equally comfortable looking at the numbers.
- Builds authentic, long‑term relationships with creators and partners.
- Is constantly looking for the next creator, trend or opportunity.
- Brings ideas to the table rather than waiting to be told what to do.
- Cares about the details and maintains a high standard.
- Measures performance and uses data to make better decisions.

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📌 Influencer And Partnerships Lead | Sydney (City of Sydney)
🏢 Who in the Zoo
📍 City of Sydney