Job Description

Social Media and Content Lead | Organic Social Media | Leading eCommerce/retailer | Career Progression Opportunities | Full-Time

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About the company

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We are partnering with one of Australia's most recognised and high-volume retail brands, operating at scale across multiple international markets. With a strong presence both in-store and online, this business is continuing to invest in its digital and social ecosystem, focusing on innovation, customer engagement, and long-term brand growth.

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- Own and shape social media strategy across multiple major platforms
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- Work with leading brands, suppliers, and high-volume campaigns (including receiving discount across all brands)
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- Rapid-paced, dynamic environment with real impact
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- Chance to grow within a nationally recognised business
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About the role

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As the Social Media Content Lead, you will own the day-to-day strategy and presence across all social platforms, ensuring each channel is optimised for reach, strength and engagement. This is a hands on role where you will translate brand, campaign and commercial priorities into platform-specific content and real-time optimisation, while building strong audience engagement and long-term channel growth.

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Key responsibilities include:

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- Developing and executing platform-specific strategies across TikTok, Instagram, and Facebook
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- Creating and optimising content aligned to platform behaviour, trends, and best practices
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- Across social strategy and execution
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- Script writing, being on camera and filming behind camera too
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- Content creation (being on camera)
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- Managing publishing schedules including timing, captions, and format optimisation
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- Driving engagement, reach, and performance across all channels
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- Collaborating with internal teams and external partners to deliver campaign content
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- Monitoring performance and continuously optimising based on insights and data
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- Staying ahead of social trends, platform updates, and emerging opportunities
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- Leading small team of experience social media specialists
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Skills & experience

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- 3+ years experience in a social media (across organic social) ideally working agency-side
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- Must have social media team management experience (even 1 x direct report- highly advantageous)
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- Proven experience in a social media lead role
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- Strong hands‐on experience across TikTok, Instagram, and Facebook
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- Highly proficient social media strategy, execution, social copywriting, social media advertising and reporting
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- Deep understanding of platform trends, content formats, and audience behaviour
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- Experience driving engagement, reach, and community growth
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- Highly organised with strong planning and time management skills
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- Exceptional written and verbal communication skills
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- Strong attention to detail and ability to manage multiple priorities
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- Commercial mindset with the ability to align content to business outcomes
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- You must be a self-starter, very driven and can work both effectively within a team and able to work autonomously!
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📌 Social Media and Content Lead (Organic Social- Brand) (Victoria)
🏢 Create Careers
📍 Victoria