Job Description

Own SPC's entire social presence. Drive growth, engagement, and conversions through consistent, high-quality content and fast communication. This is a hands-on, execution-focused role.

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Key Responsibilities

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1.Community Management

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- Respond to all DMs, comments, and enquiries daily
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- Maintain fast response times and clear communication
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- Implement automated responses for FAQs
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2.Growth Targets (KPIs)

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- Grow Instagram to 5,000 followers
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- Grow Facebook to 1,000 followers
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- Grow TikTok to 1,000 followers
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3.Content Creation & Posting

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- Daily stories and consistent feed presence
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- 3-5 posts per week minimum (includes a, b, c, d, e below)
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- Regular reels and short-form video content
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- a. Tournament Contentn n
- Promote upcoming tournaments
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- Share photo dumps (Mark Elbourne takes photos and shares with SPC)
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- Publish results and standings
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- b. Training Contentn

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- Minimum 1 training video per week (technique, gameplay, drills)
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- c. Venue Contentn

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- Showcase facilities and atmosphere
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- d. Program Promotionn

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- Promote social play sessions and session availability (number of available spots left for each session)
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- Promote DUPR sessions and session availability (number of available spots left for each session)
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- Promote junior programs and school clinics
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- e. Commercial / Value Contentn

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- Membership benefits and value
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- Ball machine promotion
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- Free weekend social play sessions and offers
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- General SPC value messaging
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4.Platform Expansion

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- Launch and manage TikTok account
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- Explore additional platforms
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- Set up and grow WhatsApp Community Group
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5.Brand Presence

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- Ensure SPC is consistently visible in feeds
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- Reshare user-generated content
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- Engage with community via comments
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- Identify and engage with brands and creators
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- Organise cross-promotional visits
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- Collaborate on content to expand reach with other brands
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7.Linktree & Conversion Management

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- Manage and regularly update Linktree
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- Ensure all links are accurate and working
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- Align Linktree with campaigns and posts
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- Track and improve click-through performance
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KPIs & Performance Metrics

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- Follower growth targets
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- Engagement rate (5-10%)
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- Content consistency
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- Response times
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- Event and program conversions via social
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Skills & Requirements

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- Solid understanding of Instagram, TikTok, and Facebook
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- Ability to film, edit, and post content quickly
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- Comfortable capturing live content on-site
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- Basic video editing skills (CapCut, Canva, etc.)
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- Proactive and accountable
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Success in This Role Looks Like

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- SPC consistently visible across social platforms
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- Faster event fill rates driven by social
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- Strong engagement from the community
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- Explicit growth across all platforms
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- Content driving real bookings, not just likes
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📌 DUAL ROLE Social Media & Content Manager + Front Desk (Williamstown)
🏢 State Pickleball Centre
📍 Williamstown