Job Description

Public Relations Co-Ordinator (Lexus Melbourne Cup Carnival)

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Under the direction of the Communications Manager, execute PRand mediaopportunities for the Melbourne Cup Carnival

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Internal:Executive team, department heads, managers, Board of Directors, and the broader VRC team.

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External:VRC members, customers, clients, suppliers, vendors, and relevant industry networks and associations.

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Focus

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Provide support to Communications Manager across all aspects of the Club's proactive PR strategies asrequired, including generating publicity for the Melbourne Cup Carnival.

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Media relations including supporting with media events and photoshoots,filmingand interview opportunities.

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Liaise with all VRC departments, providing publicity support under direction.

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Draft and distribute media materials under guidance.

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Support with drafting briefing kits for talent and spokespeople.

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Assistwith media accreditation, including coordinating applications, managing accreditation lists,preparingand distributing media passes, and supporting media accreditation requirements on race days.

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Monitor media and circulate relevant material internally as instructed.

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Administration, including budgeting,reportingand processing invoices.

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Success Measures (KPIs)

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Delivers PR tasks on time, contributing to successful campaigns and event publicity.

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Supports media activities smoothly, with well-coordinated events, interviews, and photoshoots.

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Produces clear,accuratemedia materials and briefing documents with minimal revisions.

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Builds positive working relationships with media and internal stakeholders.

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Providestimelyandaccuratemedia monitoring and post-event reports.

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Completes administrative tasks (budget tracking, invoices, reporting) accurately and on time.

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Demonstrated networking ability.

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Strong communication, interpersonal and presentation skills.

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Excellent attention to detail and ability to manage multiple tasks simultaneously.

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Ability to work in a rapid pace andhigh pressureenvironment.

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Sound working knowledge of computer programs including MS Office Suite.

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Required to present ideas and be able to report using VRC guidelines.

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Values

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Think VRC:We deliver with one purpose and plan.We'reone VRC team.

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Create Joy:We design every experience, for our members,customersand each other, to create joy.

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Be Gutsy:We are grounded in our heritage;we'rebrave and curious in our pursuit of a bigger future.

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F-Learn:We fail but learn, treating setbacks as opportunities for growth.

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Care Deeply:We genuinely care about each other: our people,our members, are customers and our community.

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📌 Public Relations Co-Ordinator (Lexus Melbourne Cup Carnival) (Victoria)
🏢 Victorian Racing Club VRC
📍 Victoria