Job Description

Not looking for a "tick-the-box" marketer. We're looking for someone who wants to get seriously good.

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At Pinnacle Safety and Training, this isn't a role where you'll just monitor campaigns and send reports. You'll be in the engine room - testing, optimising, learning quickly and seeing what actually drives results.

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You'll bring a few years of hands‐on digital marketing experience and the curiosity, discipline and commercial mindset to keep improving what performs.

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This role is ideal for someone with experience who understands the fundamentals of digital marketing and wants more ownership across performance campaigns, SEO, email, content and analytics.

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What You'll Actually Be Doing

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- Getting hands‐on managing and optimising paid campaigns across platforms like Google Ads, Meta, Bing etc.
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- Supporting SEO activity, including keyword research, on‐page optimisation and performance tracking
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- Digging into performance data to understand what's working - and what's not
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- Helping to build our CRM (Hubspot) and execute email marketing campaigns, including segmentation, A/B testing and performance reporting
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- Supporting re‐targeting initiatives and digital sales funnels that help convert interest into action
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- Working closely with marketing, IT and internal teams to improve landing pages, website performance and digital touchpoints
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- Reporting on key metrics using tools like Google Analytics, with clear insights and practical recommendations
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- Keeping up with changes in platforms (because they never sit still).
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About Us

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Pinnacle Safety and Training is a leading Australian Registered Training Organisation (RTO), trusted by individuals and businesses across mining, oil and gas, construction, telecommunications, manufacturing and other high-risk industries.

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We deliver nationally recognised industrial safety training through modern facilities, industry trainers and consistently high‐quality course delivery, giving students the practical skills, confidence and compliance knowledge they need to work safely.

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We've trained more than 100,000 students in the past 12 months, making Pinnacle one of Australia's fastest‐growing RTOs and a national leader in safety training and related services.

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What We Offer

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- Ongoing training and upskilling to support your development
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- Daily breakfasts and monthly team lunches
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- A outstanding work/life balance
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- 5 weeks annual leave per year (subject to the qualifying period)
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- An attractive salary package and tools of the trade.
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- A free and confidential EAP for staff and their families, providing resources, support, and guidance when it's needed most.
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📌 Paid Ads Specialist (New South Wales)
🏢 Pinnacle Safety and Training (RTO 40496)
📍 New South Wales