Reporting to the Head of eCommerce you will be responsible for the management and maintenance of the two brands across AU & NZ ecommerce websites. Assist the Head of Ecommerce to deliver the digital strategy and provide a superior ecommerce experience across AU & NZ websites. Working collaboratively across the business you will play an active role in the strategic map whilst providing a superior ecommerce experience.

You will have two direct reports reporting to you.

( one local and one offshore direct report )

Responsibilities:

Trade and Achieving Sales

Drive online sales to help meet financial targets and profit budgets. Trading the Online business to hit financial targets

- Review sales by week by day by promotion to agree future activity ahead of monthly projections.
- Tracking sales performance to budget, forecast & LY by promotion and key web metrics
- Proactively identify tactical opportunities to drive trade & sales uplift
- Develop strategic plan to increase traffic & convert online sales by channel
- Prepare budgets, forecasts and trade estimates as required
- Daily/Weekly/Monthly ecommerce sales reporting & analysis, providing actionable insights
- Understanding category performance and providing insights

Digital Marketing





Implementation of digital and content marketing plan that delivers increased engagement and conversion rates

- Manage Email Marketing strategies together with Marketing & CRM teams, including content, personalisation & segmentation strategy, re-engagement plans and driving the acquisition of new sign ups
- Working with the E-Commerce coordinator to develop and execute trading calendar
- Work in partnership with the ecommerce team to drive continued growth and profitability through paid channels
- Working with ecommerce team to execute customer acquisition and retention marketing campaigns through SEO, Social Media, CRM, online advertising, and affiliate programs
- Review and report on performance of content related marketing to the broader business

Team

- Direct reports – one Ecommerce cooridnator and one offshore support
- Management of Ecommerce team overseeing performance and delivery to ensure targets are met across two brands
- Encourage & motivate team to develop best practice, innovative, creative solutions and ideas
- Act as a mentor to develop team members and help develop skilled and functional capabilities

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📌 eCommerce manager ( Dual Brand ) (City of Sydney)
🏢 Perfectly Placed Recruitment
📍 City of Sydney