Job Description

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- Manage the day-to-day operation of our Xiaohongshu (RED) and Douyin accounts.
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- Plan, create and publish engaging content, including posts and short-form videos.
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- Stay on top of platform trends and optimise content topics, captions, covers and formats to improve reach and engagement.
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- Track content performance and provide regular insights to improve account growth.
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KOL / KOC Management

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- Identify, approach and manage relevant KOLs and KOCs across Xiaohongshu and Douyin.
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- Coordinate the full collaboration process, including briefing, content review, posting schedules and campaign delivery.
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- Build and maintain relationships with creators and continuously grow our influencer network.
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- Monitor and report on influencer campaign performance.
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Livestream Operations

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- Support the planning and execution of livestream campaigns, including campaign mechanics, content planning and run sheets.
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- Coordinate with livestream hosts, merchants and internal teams to ensure smooth delivery.
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- Monitor livestream performance and support post-campaign reviews and optimisation.
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Campaign Support

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- Support social media campaigns, brand partnerships and merchant promotions across Xiaohongshu and Douyin.
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- Work closely with Marketing, Business Development and Design teams to deliver campaigns on time.
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Key Responsibilities

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Social Media Management

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- Manage the day-to-day operation of our Xiaohongshu (RED) and Douyin accounts.
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- Plan, create and publish engaging content, including posts and short-form videos.
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- Stay on top of platform trends and optimise content topics, captions, covers and formats to improve reach and engagement.




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- Track content performance and provide regular insights to improve account growth.
n

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KOL / KOC Management

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- Identify, approach and manage relevant KOLs and KOCs across Xiaohongshu and Douyin.
n
- Coordinate the full collaboration process, including briefing, content review, posting schedules and campaign delivery.
n
- Build and maintain relationships with creators and continuously grow our influencer network.
n
- Monitor and report on influencer campaign performance.
n

n

Livestream Operations

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- Support the planning and execution of livestream campaigns, including campaign mechanics, content planning and run sheets.
n
- Coordinate with livestream hosts, merchants and internal teams to ensure smooth delivery.
n
- Monitor livestream performance and support post-campaign reviews and optimisation.
n

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Campaign Support

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- Support social media campaigns, brand partnerships and merchant promotions across Xiaohongshu and Douyin.
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- Work closely with Marketing, Business Development and Design teams to deliver campaigns on time.
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About You

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- Solid understanding of Xiaohongshu and Douyin, including platform trends, content formats and user behaviour.
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- Previous experience in social media, content creation, influencer marketing or livestream operations is preferred.
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- Strong Chinese copywriting skills with a good sense of content and visual trends.
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- Highly organised with strong communication and execution skills.
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- Comfortable managing multiple creators, campaigns and deadlines simultaneously.
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- Experience in food delivery, F&B;, e-commerce or consumer brands is a plus.
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📌 Social Media Executive - Xiaohongshu & Douyin (Victoria)
🏢 HungryPanda Ltd 熊猫外卖
📍 Victoria